Responsibilities

• Develop and execute a comprehensive communications and marketing strategy aligned with organizational goals.
• Lead branding initiatives to maintain a consistent image across hospitals, physician practices, and affiliated organizations.
• Develop annual marketing plans, budgets, and measurable performance indicators.
• Provide strategic communication support to executive leadership.
• Plan and implement integrated marketing campaigns for clinical services, provider recruitment, employee recruitment, community programs, and organizational initiatives.
• Coordinate print, digital, radio, television, outdoor, and social media advertising.
• Oversee graphic design, promotional materials, photography, and video production.
• Monitor marketing effectiveness using key performance indicators and analytics.
• Direct internal communication efforts including employee newsletters, intranet content, leadership messages, announcements, and organizational updates.
• Develop external communications for patients, community members, media, and stakeholders.

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Business Administration, or related field required.
• Two years’ experience in healthcare marketing, communications, or public relations.

Benefits

• LECOM’s full-time employees enjoy the availability of an industry leading benefits package along with competitive wages.
• Enhanced benefits include Highmark Blue Cross/Blue Shield Health Insurance starting at only $100 a month!
• Life insurance and AD&D Insurance is provided to all full-time employees at no cost.
• The health system also offers an excellent 403(b) retirement plan to qualified employees.