Director, Commercialization & Growth- SFBUE

Fremont, CA (Hybrid)

$185K/yr – $215K/yrDirector/Executive8+ years expFull time

Posted 5 days ago

Job Summary

Own the development and execution of enterprise go-to-market strategies for complex offerings from concept to early market traction, with deep executive engagement and building scalable commercial infrastructure.

  • Lead GTM strategy, packaging, and pilots for enterprise products
  • Build and coordinate commercial infrastructure including CRM, forecasting, and metrics
  • Translate customer needs into structured opportunities and executive-ready narratives

Job Description

Requirements

  • Bachelor’s degree in business, marketing, strategy, technology, organizational development, education, or a related field.
  • 8+ years of experience across commercialization, enterprise go-to-market, business development, product marketing, enterprise sales, strategy, consulting, or related roles.
  • Demonstrated success taking a new B2B product, service, offering, or business line from concept through market validation and early commercial traction.
  • Strong enterprise customer-discovery and consultative-selling skills, including experience engaging senior executives and translating ambiguous customer problems into structured opportunities.
  • Experience developing positioning, packaging, pricing, pilots, proposals, and go-to-market plans for complex offerings.
  • Ability to build or source commercial infrastructure from scratch, including CRM discipline, pipeline management, forecasting, metrics, and operating cadence.
  • Strong written communication and narrative-development skills across executive, commercial, product-marketing, and thought-leadership contexts.
  • Demonstrated comfort operating in an early-stage environment with ambiguity, limited resources, and a high degree of personal ownership.

Preferred

  • Experience commercializing enterprise AI, workforce transformation, HR/talent technology, learning technology, workforce analytics, or other complex enterprise software and services.
  • Experience with category creation, market education, or commercialization of an emerging methodology, research concept, or management discipline.
  • Experience developing research partnerships, industry consortia, advisory networks, or university-industry collaborations.
  • Existing relationships with enterprise leaders in workforce strategy, talent, learning, AI transformation, strategy, technology, or related functions.
  • Experience balancing professional services, implementation, research partnerships, and recurring software within a land-and-expand commercial model.
  • Master’s degree, MBA, or other relevant advanced degree.
  • Bay Area presence and ability to work in person with SFBU/SFBUE stakeholders and external partners on a regular basis.
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San Francisco Bay University

San Francisco Bay University (SFBU) is a premier WASC/WSCUC accredited, non-profit university located in the San Francisco Bay Area/Silicon Valley.

Founded in 1984
Fremont, California, USA
432 employees (7 in marketing)

Salaries

Posted range

$185K/yr – $215K/yr

Taken straight from the job posting.

See all San Francisco Bay University salaries

Marketing Team

Marketing Team Size
7 (2% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
25.3K
Monthly Google Ads Budget
$280
Traffic Source Mix
Search
35.1%
Direct
56.8%
Referral
6.1%
Social
1.3%
Paid
0.4%

Headcount Trend

Current headcount: ~436

Recent News

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Director, Commercialization & Growth- SFBUE

San Francisco Bay University · Fremont, CA · Hybrid