Director of Commercial Marketing

Responsibilities

• Own in-channel performance marketing across paid social, SEM, SEO, affiliate, and emerging AI-driven acquisition channels- making confident, data-backed calls on channel mix and budget allocation
• Drive customer acquisition strategy with a strong command of CAC, LTV, ROAS, and media efficiency metrics
• Lead prospecting and retargeting programs- building and optimizing audience segmentation, lookalike strategies, and full-funnel conversion paths
• Manage lifecycle and retention marketing team through CRM, email/SMS, and loyalty strategies that increase repeat purchase and long-term customer value
• Manage and optimize the marketing catalog- ensuring product data is clean, structured, and performing across all channels
• Build and maintain dashboards that surface real-time performance insights and translate data into clear actions for leadership
• Own in-channel reporting and make proactive recommendations on prospecting, spend reallocation, and emerging opportunities
• Oversee the marketing tech stack and optimize tools, attribution models, and data infrastructure to improve decision-making and performance visibility
• Partner with ecommerce and merchandising to align catalog priorities with channel sequencing and sell-through goals
• Contribute to integrated go-to-market plans across wholesale, retail, and digital- translating seasonal priorities into coordinated, high-impact activations

Requirements

• Bachelor’s degree or equivalent work experience
• Minimum 8 years of experience in performance marketing, growth, or commercial marketing- with time at both a brand and an agency strongly preferred
• Deep fluency in performance marketing platforms and attribution modeling- paid social, SEM/SEO, affiliate, and other acquisition channels
• Strong understanding of marketing technology stack architecture, including the interplay between engagement tools, ad serving platforms, and data infrastructure
• Experience with core marketing platforms including CMS, customer engagement platforms
• Proficiency with project and product management platforms such as Airtable, Jira, or Asana; experience with BI tools and experimentation frameworks
• Familiarity with global data privacy and consent regulations as they apply to digital marketing operations
• Modern and digitally native- fluent in TikTok, AI marketing tools, and the current marketing zeitgeist
• Analytically rigorous and operationally sharp- comfortable with financial modeling, forecasting, and performance dashboards
• Exceptional communicator- able to simplify complexity, break down technical concepts for both business and creative stakeholders, and drive alignment across the org

Preferred

• Minimum 8 years of experience in performance marketing, growth, or commercial marketing- with time at both a brand and an agency strongly preferred
• Familiarity with global data privacy and consent regulations as they apply to digital marketing operations

Benefits

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount