Director - Commercial Go to Market at Hasbro, Inc. | Renton, WA | $181K/yr – $271K/yr

Director - Commercial Go to Market

Renton, WA

$181K/yr – $271K/yrDirector/Executive10+ years exp

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive cross-functional retail launches and ongoing performance with governance and retailer lifecycle management.

Own the Retail Operating System and GTM governance.
Must-have: 10+ years in retail, channel, or go-to-market leadership.
Standout: Experience building cross-functional launch systems and data-driven decisions.

Own the Retail Operating System: Build and manage a coordinated launch and retail performance framework for tabletop releases.
Lead GTM Governance: Set decision frameworks, launch thresholds, routes for resolving blocking issues, and go/no-go recommendations.
Manage the Retailer Lifecycle: Coordinate store entry, onboarding, and growth within the Wizards Play Network, setting standards for onboarding, enablement, and engagement.
Drive Retail Performance: Recognize and track metrics associated with store success, converting data into meaningful improvements.
Build Repeatable Commercial Programs: Develop scalable programs and activations to reduce launch variance and improve predictability.
Align Digital and Retail Touchpoints: Ensure digital platforms support in-store participation and direct players to events and purchase opportunities.
Partner Across Functions: Act as the orchestration lead across various teams to support launch success and retailer health.
Lead Customer Success: Coordinate the Customer Success function to ensure store feedback informs planning and program development.

10+ years of experience holding leadership positions in retail, channel management, or go-to-market strategy.
Driven comprehensive go-to-market process for physical or mixed physical and digital products.
Experience building and operating cross-functional launch systems with clear governance and accountability.
Strong analytical skills with experience translating performance data into investment decisions and implementation adjustments.
Experience managing retail or partner ecosystems with measurable revenue impact.
Clear executive communication skills with the ability to present tradeoffs, risks, and performance outcomes to senior leadership.

Experience within specialty or hobby retail networks.
Experience scaling customer success or partner lifecycle programs.
Familiarity with structured operating cadences such as weekly, monthly, and quarterly business reviews.