Director, Commerce (Walmart Retail Media) at Spark Foundry | New York, USA | $129K/yr – $207K/yr

Spark Foundry

Director, Commerce (Walmart Retail Media)

New York, USA (On-site)

$129K/yr – $207K/yrDirector/Executive8+ years expFull time

Posted 5 months ago

Job Summary

Drive commerce paid-search leadership for assigned clients, aligning strategy with objectives and agency capabilities.

Own end-to-end Commerce paid-search strategy and delivery.
Must-have: 8+ years in paid search with a Commerce focus.
Standout: Deep Amazon AMS/AAP and bid-management experience plus leadership potential.

Job Description

Responsibilities

Overall control of workflow and responsibilities within the assigned group. Will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
Ensure that projects are produced completely and efficiently.
Set strategic principles for client search initiatives based on objectives
Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and optimization
Evaluate and recommend full spectrum of Commerce alliances, including all appropriate engine partners, search platforms, bid and campaign management tools
Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
Keep clients and agency counterparts informed on latest developments in the Commerce industry
Grow agency Commerce business through new business and organic client growth
Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses/goals
Take part in client and inter-agency education of Commerce, as well as developing intellectual capital, including best practices, case studies, and official agency points-of-view
Establish and foster a corporate culture that inspires talent
Allocate assignments to leverage each person’s skills, as well as motivate their interests and challenge their minds
Encourage thorough evaluation of Commerce marketing strategies while finding opportunity for competitive advantage
Develop direct reports by providing ongoing feedback and conducting employee evaluations
Recruit and retain top search marketing talent, growing the Commerce team to deliver on client and agency goals
Master, identify, and communicate trends in Commerce and in client industries
Stay up to date with all Spark/Publicis Commerce client initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
Define and evaluate client competition online, as well as how it relates to Commerce initiatives
Establish appropriate account staffing, scope of services, and fee proposals

Requirements

8+ years of progressive levels of paid search experience with several years in the Commerce space
In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms required
Experience with organic and paid search
Experience applying search marketing to brand-building and direct response initiatives
Experience with Amazon AAP/Display a plus
Strong command of search engine research and reporting resources
Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
Deep experience with at least one major bid management tool
Demonstrated leadership and management skills
Demonstrated business acumen and a track record of success in the media/marketing services profession
Solid interpersonal and teamwork abilities
Ability to lead new business development process, with demonstrated ability to win new clients
Ability to build and strengthen client relationships
Maintain healthy senior relationships with key industry partners and search engines