Own the strategic direction for client portfolios, translating insights into clear articulation of opportunities and shaping the narrative and work across channels.

• Strategic Contribution: Set the strategic agenda for your client portfolio, identifying the long-term levers for brand growth and business transformation.
• Strategic Contribution: Act as the senior strategic advisor to clients, providing a provocative and consultative perspective that challenges their business models and identifies untapped commerce opportunities.
• Storytelling & Narrative: Translate complex insights into compelling strategic narratives and actionable "jobs to be done" for brands, retailers and key channels that inspire both clients and creative teams.
• Strategic Craft: Set and uphold the standard for strategic rigor, ensuring that every brief, roadmap, and narrative produced by the team is of the highest quality and driven by a clear, defensible point of view.
• Strategic Craft: Direct the synthesis of complex business challenges into elegant strategic frameworks that provide clarity for both internal teams and senior client stakeholders.
• Research Tools & Strategic Intelligence: Conduct thorough market research and competitive audits using database tools such as MRI Simmons, Mintel, Infegy, and YPulse to identify trends, potential threats and white-space opportunities.
• Research Tools & Strategic Intelligence: Leverage sales and shopper panel data to uncover core business problems and size market opportunities.
• Strategic Activation & Omnichannel Planning Support: Develop comprehensive retail and engagement strategies that translate brand objectives into actionable plans across in-store, online, social, and email platforms.
• Awards & Recognition: Identify and draft compelling case studies for industry awards (e.g., Effies, WARC, Cannes Lions) to showcase the agency’s best-in-class commerce work and the impact and effectiveness for our clients.