Responsibilities

• Lead the development and execution of integrated commerce media strategies across retail media, paid search, paid social, programmatic, display, video, CTV/OTT, and emerging media channels to drive measurable business outcomes.
• Serve as the senior strategic advisor to clients, translating business objectives into full-funnel media plans, investment strategies, audience approaches, and performance frameworks.
• Own paid media strategy and investment planning across search, social, programmatic, video, CTV/OTT, display, and retail media ecosystems, ensuring media investments are aligned to client objectives and business goals.
• Lead cross-channel budget allocation, forecasting, pacing, optimization, and performance management to maximize efficiency, effectiveness, and return on media investment.
• Lead retail media strategy across key retailer ecosystems and media networks, including onsite and offsite activation opportunities that drive shopper engagement, incremental sales, and brand growth.
• Establish measurement frameworks, KPIs, and reporting standards that connect media performance to business outcomes, delivering actionable insights and strategic recommendations to clients and internal stakeholders.
• Drive innovation through audience strategy, testing programs, emerging technologies, AI-driven solutions, and new media opportunities that improve campaign effectiveness and accelerate client growth.
• Lead executive-level presentations, quarterly business reviews, annual planning sessions, and strategic media discussions with clients and key stakeholders.
• Serve as a thought leader in commerce media, retail media, and performance marketing by developing thought leadership materials, industry insights, strategic recommendations, and best practices that strengthen agency expertise and client partnerships.
• Build, mentor, and lead a high-performing media team by establishing standards, fostering professional development, and ensuring excellence in planning, execution, optimization, reporting, and client service.

Requirements

• Bachelor's Degree
• 8+ years of relevant work experience.
• 3+ years of supervisory/management experience
• 5+ years of experience in Retailer Media, Retail Commerce Media, or Shopper Marketing.
• Oversee team working with partners and vendors guaranteeing 100% compliance and excellence in execution.
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details
• Deep understanding of both onsite and offsite retail media, including sponsored search, sponsored display, retailer DSPs, audience extension, offsite activation, and closed-loop measurement.
• Strong working knowledge of paid media channels, including paid search, paid social, programmatic display, online video, CTV/OTT, and performance marketing strategies.
• Experience developing integrated media strategies that balance retailer priorities, brand objectives, audience insights, and business goals.
• Proven ability to build and present executive-level reporting that translates complex performance data into clear business recommendations.