Director, Commerce Investment

New York, USA (Hybrid)

$100K/yr – $230K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive retail media investment by leading search-based activations across retailer networks and integrating them into a holistic commerce strategy.

  • Own keyword strategy, competitive research, and reporting for search media buys
  • Must-have: 7+ years in biddable performance media or retail media search
  • Standout: Team leadership and cross-channel coordination

Job Description

Responsibilities

  • Role Summary & Impact: The Director, Commerce Investment will utilize their retail expertise to drive excellence in tactical activation of search-based activations. You will lead keyword strategy development, competitive research, campaign setup and management, and reporting of search media buys.
  • Lead keyword strategy development, competitive research, campaign setup and management, and reporting of search media buys across retailer networks
  • Ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results
  • Focus on search activations across retailer networks including Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • Connect directly with retail media networks at each key customer on behalf of and in partnership with the client
  • Support the Group Director, Commerce Search as we seek to maximize retail media investment for client accounts
  • Maintain an entrepreneurial spirit with a bias for action and problem-solving

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • 7+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution
  • Experience managing a team of direct reports
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook
  • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions
  • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem
  • Experience with retail bid management platforms, such as Pacvue or Skai
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)
  • Ability to collaborate and work effectively with internal teams and external partners
  • A self-starter attitude that thrives in a fast-paced environment
  • Excellent project-management skills; able to coordinate projects across multiple teams and functions

Benefits

  • competitive medical
  • group retirement plans
  • vision
  • dental insurance
  • significant paid time off
  • preferential partner discounts
  • employee mental health awareness days
WPP Media logo

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21