Responsibilities

• Lead cross-functional teams to ensure digital marketing campaigns are running successfully, meet outlined KPIs and client goals, and are backed by strong creative. Responsible for the overall success of digital marketing programs.
• Plan, develop, and execute digital programs, strategies and campaigns in collaboration with the internal team.
• Lead ongoing management of digital marketing strategy across several client accounts.
• Serve as the primary point of contact for clients, leading account management and fostering strong relationships to ensure account success. Responsible for long-term client and campaign planning.
• Work with the Director, Digital Marketing in the daily management of advertising campaigns across various digital platforms (Ex. Google Ads, Facebook Ads Manager, Programmatic Ads, etc.). Ability to assist with digital marketing campaign updates, optimizations, and budget development as needed.
• Manage various lead generation efforts through online display, video, social and native channels.
• Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
• Lead strategic development, analysis, and optimization of digital campaigns.
• Provide insights to reporting processes and work with marketing data analysts to produce high-quality client reports backed by deep campaign insights and analysis based on specific client business models and goals.
• Understand technical set-up of campaign and third-party systems to provide strategic direction and oversight for campaign optimization and enhancements.

Requirements

• Bachelor’s degree in digital marketing communications or related field.
• 10-15 years of digital marketing and media buying experience, with at least 5-10 of those years being experience in managing digital marketing teams, collaborating with creative teams, driving marketing strategy, and owning client management.
• 5-10 years of experience in an account management/client relationship-facing role.
• Solid working knowledge in Google Ads, Google Analytics, Google Tag Manager, Facebook Ads Manager, LinkedIn Advertising, and other paid media advertising channels.
• Experience with marketing automation and CRM such as HubSpot, Salesforce etc.
• Experience in digital media strategies, planning and execution to meet awareness and lead generation objectives across all channels.
• Meticulous attention to detail, highly organized and good judgement.
• Strong communication and client relationship management skills.
• Ability to adapt and lead in a fast-paced environment and work well within integrated, cross-functional teams.
• Analytical ability to understand and derive insights from data. Lead a team to maximize online lead acquisition while maintaining allowed CPL/CPA.

Preferred

• Hands-on, technical SEO experience. At a minimum, this role should understand how SEO integrates with digital marketing strategies.
• Specific experience in education marketing.