Responsibilities

• Leads small team in development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.
• Oversees and holds ultimate accountability for the team’s execution of marketing plans and closely monitors outcomes/metrics.
• Builds and maintains strong client relationships with key stakeholders and departments throughout the organization.
• Regularly provides and presents updates to key internal and external stakeholders regarding marketing initiatives and impact.
• Closely collaborates with Marketing, Communications, Market Development and Outreach departments to ensure marketing efforts align with and drive support for Stanford Medicine’s goals.
• Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
• Understands and shares competitor positioning and opportunities to help develop stronger marketing plans and tactics.
• Influences go-to-market plans that differentiate Stanford Medicine, engage and educate the community as well as maximize current slot utilization.
• Coaches, mentors and manages assigned staff to foster collaboration, increase efficiency and deliver measurable results.

Requirements

• Bachelor's degree in a work-related discipline/field from an accredited college or university. Master’s degree preferred.
• Ten (10) years of progressively responsible and directly related work experience.
• Seven (7) years of supervisory experience.
• Experience in an academic medical or community hospital setting preferred.
• Effectively translates core business strategies into actionable initiatives with deep knowledge of concepts, principles and methods of developing and executing effective marketing strategies.
• Proven expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two.
• Demonstrated experience in presenting complex ideas in a simple and impactful manner (verbal and written).
• Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
• Proven client credibility - strong relationship building and bridging competencies with demonstrated ability to recognize and resolve conflicts through collaboration, communication and customer (patient and physician) advocacy.
• Dogged focus on execution and driving results and can strike a balance between fostering the relationship and doing what’s right for the business and organization.