Director of Charis Marketing

Responsibilities

• Develop and execute an integrated marketing strategy aligned with the mission, brand, institutional priorities, and enrollment goals of Charis Bible College.
• Translate college enrollment and institutional priorities into clear campaigns, communication plans, and audience-focused messaging for prospective students and other key audiences.
• Provide leadership, direction, and accountability for marketing staff, resources, projects, and external partners as applicable.
• Steward Charis Bible College brand positioning, messaging, visual consistency, and quality standards across college marketing initiatives.
• Partner closely with Enrollment and Recruitment to support prospective-student awareness, lead generation, engagement, and progression toward enrollment.
• Use market research, audience insights, analytics, and campaign performance data to evaluate effectiveness and optimize strategy.
• Oversee college marketing campaign planning, content priorities, cross-functional timelines, budgets, vendors, and resources to ensure coordinated execution and good stewardship.
• Identify emerging marketing opportunities, channels, technologies, and trends that may strengthen reach and engagement.
• Perform other related duties as assigned.

Requirements

• Must have a personal relationship with Jesus Christ.
• Must sign the Statement of Faith.
• A high school diploma or equivalent education is required. A college degree in a related field is preferred.
• A Charis Bible College graduate is preferred.
• Reliable attendance and punctuality required.
• Must pass all required checks.
• Experience: Progressive experience in marketing, brand strategy, communications, digital marketing, or a related field, including experience leading teams or major initiatives.
• Compensation is commensurate with experience.

Benefits

• We offer a comprehensive benefits package for full-time employees to include the following: Medical, Dental, Vision, Paid Time Off (PTO), Paid Holidays per year (10), Flexible Spending Account (FSA)-Medical/Dependent Care, Health Savings Account (HSA), Voluntary Life and AD&D, Short Term Disability, Long Term Disability, 403(b) Retirement Plan, Life Assistance Program, Accident/Hospital, ID Shield/Legal Shield and Telehealth