Director of Channel Marketing at Springs Window Fashions | Middleton, WI

Springs Window Fashions

Director of Channel Marketing

Middleton, WI (Unknown)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Lead the dealer channel marketing function to drive profitable growth across indoor and outdoor segments.

Must-have: 10+ years of professional marketing experience with direct reports.
Standout: Experience developing dealer programs and channel go-to-market strategies.

Job Description

Responsibilities

Strategic Leadership & Business Growth
Develop and execute a comprehensive channel marketing strategy aligned to revenue and profit targets for both indoor and outdoor product segments.
Ensure strategies are grounded in market insights, dealer segmentation, competitive intelligence, and performance analytics.
Partner closely with Sales, Product Management, Finance, and Brand teams to align channel marketing investments with business priorities and dealer needs.
Channel Positioning & Program Development
Define clear and differentiated go-to-market strategies for each brand, ensuring messaging and value propositions resonate within diverse dealer profiles.
Lead the creation and optimization of dealer programs—including loyalty programs, incentives, merchandising, digital assets, and promotional campaigns—to drive conversion, and loyalty.
Oversee development of annual promotional and content calendars.
Dealer Engagement & Experience
Amplify dealer engagement by delivering marketing tools and resources that enhance their ability to successfully market, sell, and install our products.
Champion a best-in-class dealer experience, using voice-of-customer insights to inform marketing priorities and dealer program improvements.
Team Leadership
Lead, mentor, and develop a high-performing team of marketing and communications associates dedicated to the Dealer Business Unit.
Establish clear priorities, allocate resources effectively, and foster a culture of collaboration, accountability, and innovation.
Analytics & Performance Measurement
Use a fact-based approach to evaluate channel performance, promotional effectiveness, and ROI of dealer programs.
Translate market and performance insights into actionable recommendations and continuous improvement initiatives.
Objectives & Outcomes
As the Director of Channel Marketing, you will be responsible for developing and executing the strategic marketing vision for our dealer channel across both indoor and outdoor segments.
Your primary objective is to strengthen dealer engagement, elevate brand presence within the dealer ecosystem, support product launches and drive profitable growth through effective positioning, partner programs, and promotions.

Springs Window Fashions

Our tagline is “the Best Experience Company.” And it’s more than just a set of words—it represents the essence of who we are. As North America’s premier window covering company, we’re committed to creating the Best Experience for our associates and team members, our consumers and end users, and our channel and business partners.Setting the bar so high means our work is never done. We’re always improving every aspect of our business. With the full support of senior leadership and private ownership, we’re making significant investments to deliver the Best Experience.Our products are available in nearly every major retailer and in thousands of design showrooms. It’s likely you’ve seen our products in large office buildings, small businesses, and maybe even your own home. Our brands include Bali, Graber, SWFcontract, Horizons, Mecho, and more. Springs Window Fashions’ innovative, high-quality products and best-in-class service are designed to delight homeowners and clients every step of the way.

Founded in 1939

Middleton, Wisconsin, USA

1.7K employees (112 in marketing)

www.springswindowfashions.com