Responsibilities

• Strategic Leadership & Business Growth
• Develop and execute a comprehensive channel marketing strategy aligned to revenue and profit targets for both indoor and outdoor product segments.
• Ensure strategies are grounded in market insights, dealer segmentation, competitive intelligence, and performance analytics.
• Partner closely with Sales, Product Management, Finance, and Brand teams to align channel marketing investments with business priorities and dealer needs.
• Channel Positioning & Program Development
• Define clear and differentiated go-to-market strategies for each brand, ensuring messaging and value propositions resonate within diverse dealer profiles.
• Lead the creation and optimization of dealer programs—including loyalty programs, incentives, merchandising, digital assets, and promotional campaigns—to drive conversion, and loyalty.
• Oversee development of annual promotional and content calendars.
• Dealer Engagement & Experience
• Amplify dealer engagement by delivering marketing tools and resources that enhance their ability to successfully market, sell, and install our products.
• Champion a best-in-class dealer experience, using voice-of-customer insights to inform marketing priorities and dealer program improvements.
• Team Leadership
• Lead, mentor, and develop a high-performing team of marketing and communications associates dedicated to the Dealer Business Unit.
• Establish clear priorities, allocate resources effectively, and foster a culture of collaboration, accountability, and innovation.
• Analytics & Performance Measurement
• Use a fact-based approach to evaluate channel performance, promotional effectiveness, and ROI of dealer programs.
• Translate market and performance insights into actionable recommendations and continuous improvement initiatives.
• Objectives & Outcomes
• As the Director of Channel Marketing, you will be responsible for developing and executing the strategic marketing vision for our dealer channel across both indoor and outdoor segments.
• Your primary objective is to strengthen dealer engagement, elevate brand presence within the dealer ecosystem, support product launches and drive profitable growth through effective positioning, partner programs, and promotions.