Responsibilities

• Develop and execute a comprehensive channel marketing strategy aligned to revenue and profit targets for both indoor and outdoor product segments.
• Ensure strategies are grounded in market insights, dealer segmentation, competitive intelligence, and performance analytics.
• Partner closely with Sales, Product Management, Finance, and Brand teams to align channel marketing investments with business priorities and dealer needs.
• Define clear and differentiated go-to-market strategies for each brand, ensuring messaging and value propositions resonate within diverse dealer profiles.
• Lead the creation and optimization of dealer programs—including loyalty programs, incentives, merchandising, digital assets, and promotional campaigns—to drive conversion, and loyalty.
• Oversee development of annual promotional and content calendars.
• Amplify dealer engagement by delivering marketing tools and resources that enhance their ability to successfully market, sell, and install our products.
• Champion a best-in-class dealer experience, using voice-of-customer insights to inform marketing priorities and dealer program improvements.
• Lead, mentor, and develop a high-performing team of marketing and communications associates dedicated to the Dealer Business Unit.
• Establish clear priorities, allocate resources effectively, and foster a culture of collaboration, accountability, and innovation.

Requirements

• A bachelor’s degree is required, preferably in marketing or business
• 10+ years of professional marketing experience required, including managing direct reports
• Experience marketing custom products and/or industry experience is preferred
• Ability to travel up to 15%; including attending annual Budget Blinds convention and IWCE trade show
• Proficiency with Microsoft Office Suite
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency
• Consistent attention to detail and quality; eye for detail