Director, Business Strategy & Intelligence

USA (Remote)

$130K/yr – $210K/yrDirector/Executive12+ years expFull time

Posted 2 months ago

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Job Summary

Drive a BI function across Monetization, Customer Insights, and BI to guide executive decisions and revenue growth.

  • Own the BI Vision & operating model across Monetization, Customer Insights, and BI.
  • Must-have: 12+ years in BI/analytics with leadership experience.
  • Standout: executive-facing analytics and GTM forecasting in a complex data environment.

Job Description

Drive a BI function across Monetization, Customer Insights, and BI to guide executive decisions and revenue growth.

  • Own the Vision & operating model for BI: Define and stand up a best-in-class function; align a sizable team to drive executive decision-making in six months.
  • Executive-level business diagnostics: Build a holistic view of the business that clearly shows where revenue and product adoption are truly growing.
  • Strategic growth insights: Identify cohorts, verticals, and products that are expanding or under-monetized and translate into prioritized opportunities.

Requirements

  • 12+ years in Business Intelligence, Analytics, or related roles with leadership experience.
  • Proven ability to define and build high-impact BI functions or transformations.
  • Experience leading and scaling sizable, multi-functional analytics teams.
  • Experience supporting executive teams with strategic, decision-oriented analytics.
  • Strong understanding of GTM analytics, pipeline management, and forecasting.
  • Experience in ad tech, media, or similar complex data environments (SSP/DSP preferred).
  • Demonstrated ability to translate data into clear, actionable business direction.
  • Proficiency in BI tools (Looker preferred; Tableau, Power BI, etc.) is a plus.
  • Strong SQL skills; experience with Python or similar tools considered a plus.

Preferred

  • Experience in ad tech, media, or similar complex data environments (SSP/DSP preferred).
  • Proficiency in BI tools (Looker preferred; Tableau, Power BI, etc.) is a plus.
  • Strong SQL skills; experience with Python or similar tools considered a plus.

Benefits

  • Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
  • Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
  • Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
  • Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
  • Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
  • Fully-paid medical premiums for employees
  • 401(k) employer match
  • Generous parental leave
  • Wellness and gym reimbursement
  • Family and pet expense reimbursement
  • Education and coaching reimbursement program
  • Daily lunch credit when working in-office
  • Fully stocked snacks and beverages in-office
  • Option for mobile phone reimbursement or separate company phone
  • Equity analysis to ensure fair pay
GroundTruth logo

GroundTruth

4.1 Glassdoor

GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.Learn more at groundtruth.com

Founded in 2009
New York, New York, USA
379 employees (42 in marketing)
79% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
39.3K
Monthly Google Ads Budget
$118K
Traffic Source Mix
Search
41.2%
Direct
45.5%
Referral
9.6%
Social
2.2%
Paid
1.3%

Headcount Trend

Current headcount: ~379

Marketing Team

Marketing Team Size
36 (9% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$134.5M
Last Raise
$18M
Series F, 8 years ago

Funding History

  • Jul 2018
    Series F • $18M
  • Nov 2016
    Series E • $42.5M
  • Oct 2016
    Secondary Market

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