Responsibilities

• 60% - Strategic Planning & Leadership
• - Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
• - Collaborate with the VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• - Ensure team is following internal and external processes and cadences for streamlined and timely workflow
• - Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
• - Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• - Oversee development of strategic framework for quarterly plans, participate in team presentations
• - Lead the team’s understanding of client’s business and uncovering of motivations/needs
• - Seek innovative media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
• - With support from senior leadership, oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables

Requirements

• 60% - Strategic Planning & Leadership
• - Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
• - Collaborate with the VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
• - Ensure team is following internal and external processes and cadences for streamlined and timely workflow
• - Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
• - Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
• - Oversee development of strategic framework for quarterly plans, participate in team presentations
• - Lead the team’s understanding of client’s business and uncovering of motivations/needs
• - Seek innovative media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
• - With support from senior leadership, oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables

Preferred

• Minimum 7+ years of experience in media planning and strategy
• Thorough understanding of advanced analytics and performance media
• Strong leadership skills and experience developing media professionals, ability to manage a team
• Experience in a client relationship management role
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources