Responsibilities

• Own the development of full-funnel, cross-channel media strategies across digital, social, programmatic, search, retail, and emerging channels, collaborating with strategic investment and comms strategy partners
• Ensure plans are grounded in data, audience insight, and business outcomes, not just channel tactics
• Partner with analytics teams to define KPIs, measurement frameworks, optimization plans, competitive audits and landscape data opportunities
• Oversee the translation of strategy into execution, ensuring alignment across planning, buying, and reporting
• Serve as the senior day-to-day client lead across key media accounts, building trusted, senior and executive-level relationships
• Translate business objectives into clear media strategies that drive measurable growth
• Lead client communications, QBRs, and strategic planning sessions with confidence and clarity
• Identify opportunities to expand scope, deepen partnerships, and drive incremental revenue
• Lead, mentor, and grow a hybrid team practice spanning planning and account management functions
• Redefine roles and workflows to support a modern, integrated media model and a model for media-only accounts

Requirements

• 10+ years of experience in media strategy, planning, and/or client leadership within a media agency environment
• Proven ability to lead both client relationships and media planning functions
• Strong understanding of the modern media ecosystem, including:
• Digital and performance media (paid social, search, programmatic)
• Retail media and emerging platforms
• Cross-channel planning and full-funnel strategy
• Experience managing and developing high-performing teams
• Strong proficiency in media planning tools such as MediaOcean, Prisma, Nielsen, comScore, Media Radar, etc
• Strong analytical mindset with comfort translating data into actionable strategy
• Excellent communication and presentation skills, with executive presence
• Experience working in or with integrated, evolving agency models preferred