Responsibilities

• Build and lead an integrated business development, marketing, and communications strategy aligned with sales, revenue, customer retention, and long-term growth goals.
• Partner with Sales to create targeted campaigns, lead generation programs, sales materials, customer communications, and market-specific outreach strategies.
• Work with the President and CEO and senior leadership to define annual priorities, brand positioning, communications plans, and measurable performance objectives.
• Monitor pipeline performance, sales forecasts, campaign results, and key metrics; translate insights into recommendations that support continued business growth.
• Lead, coach, and support marketing, communications, sales support, and creative team members with clear goals, expectations, timelines, and accountability.
• Oversee brand messaging, thought leadership, public relations, social media, newsletters, advertising, presentations, website content, collateral, and customer-facing materials.
• Plan and manage multi-channel campaigns, including email marketing, digital advertising, Google Ads, LinkedIn campaigns, direct mail, webinars, events, trade shows, and sponsorships.
• Use CRM, marketing automation, analytics, and reporting tools, including platforms such as Act-On and Microsoft Dynamics CRM, to improve segmentation, lead management, campaign performance, and customer engagement.
• Manage budgets, vendors, advertising placements, production schedules, timelines, and project workflows to ensure efficient execution and strong return on investment.
• Represent the organization at conferences, seminars, customer meetings, speaking engagements, trade shows, and other business development opportunities as needed.

Requirements

• Ten or more years of progressively responsible experience in marketing, communications, sales, business development, public relations, or a related field.
• Demonstrated success building strategies that support lead generation, customer acquisition, customer retention, and revenue growth.
• Experience partnering with sales teams to develop campaigns, collateral, messaging, account support, pipeline-building programs, and customer communications.
• Strong understanding of digital marketing, email marketing, website content, CRM systems, marketing automation, online advertising, social media, analytics, and campaign reporting.
• Proven ability to lead teams, manage direct reports, coordinate cross-functional work, and support team performance in both in-person and remote environments.
• Excellent writing, editing, presentation, storytelling, and verbal communication skills, with the ability to tailor messaging for different audiences and channels.
• Experience managing budgets, vendors, creative production, advertising placements, events, trade shows, public relations activities, and marketing project timelines.
• Strong analytical skills with the ability to interpret campaign results, sales activity, customer feedback, survey findings, and market research.
• High level of professionalism, executive presence, sound judgment, organization, attention to detail, and collaborative leadership.
• Bachelor’s degree in marketing, communications, business, public relations, journalism, sales, or a related field required; advanced degree or relevant certifications preferred.

Preferred

• Advanced degree or relevant certifications preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off