Director of Business Development

Drive Social Media takes a holistic approach to designing strategies for our clients. We work with growth minded brands in a range of industries; restaurant/bar, fitness, legal, construction, packaged goods, etc.Our approach:• Identify ideal buyer persona.• Comprehensive analysis of current marketing efforts with emphasis on digital.• Educate clients on scope of inbound marketing process and steps necessary to optimize.• Build social networks with highly targeted ads based on predetermined demographics. • Generate qualified B2C leads or leads for potential franchise sales.• Implement content management strategy asserting brand or spokesperson as a though leader.• Manage review sites and brand mentions on social platforms to protect valuable brand reputation.• Seek to convert customers into digital brand advocates.