Responsibilities

• Serve as the primary media contact for all local, regional, and national press.
• Proactively pitch stories that highlight The Driskill’s heritage, events, culinary offerings, guest experiences, and community impact.
• Manage reactive communications, crisis PR, and brand reputation.
• Oversee press releases, media kits, press visits, and influencer partnerships.
• Maintain consistent brand voice and messaging across all channels.
• Build and sustain strong relationships with Austin-area businesses, cultural organizations, tourism partners, universities, event producers, and civic leaders.
• Identify and develop creative partnerships that enhance brand visibility, drive traffic, and create unique guest experiences.
• Represent the hotel at community events, business associations, and networking functions.
• Work closely with local organizations to position The Driskill as a key community contributor.
• Together with the Director of Sales and Marketing, develop and execute the annual marketing plan aligned with hotel business goals, revenue targets, and Hyatt brand standards.

Requirements

• 8+ years of experience in marketing, public relations, hospitality communications, or luxury brand management.
• Proven success in media relations and securing earned press.
• Experience developing partnerships or community business relationships; existing Austin connections a strong plus.
• Strong storytelling and writing skills; comfortable being the public-facing representative of the brand.
• Understanding of digital marketing, social media strategy, and analytics.
• Highly collaborative, relationship-driven, and comfortable working cross-functionally.
• Prior experience in hospitality or lifestyle brands preferred but not required.