Responsibilities

• Lead Corporate Brand Strategy: Define, protect, and evolve the core Salesforce brand strategy and identity.
• Build Brand Systems: Develop, scale, and maintain the structural frameworks, brand rules, and systems that dictate how the brand shows up coherently across all sub-brands, audiences, and geographies.
• Cross-Functional Leadership: Partner deeply with stakeholders across the business to ensure foundational brand strategy is integrated into every facet of the business.
• Lead Brand Health: Own brand research initiatives, such as our Global Brand Health Study. Translate complex data on long-term brand equity, sentiment, and macro market shifts into actionable institutional strategy. Design research to inform brand strategy decisions, such as M&A, in partnership with our vendors.
• Design Research to inform brand M&A Brand Integration: Define the strategic roadmap and frameworks for how newly acquired companies are absorbed, co-branded, or positioned within the overarching Salesforce ecosystem.
• Synthesize Market Intelligence: Continuously monitor competitive positioning, cultural trends, and audience perceptions to identify long-term growth opportunities and structural brand risks.

Requirements

• 10+ years of experience in brand strategy, brand insights, or brand management, with significant leadership experience at a top-tier consultancy, agency, or global B2B/B2C tech brand.
• Deep expertise in brand positioning and foundational brand strategy.
• Extensive experience managing complex brand architecture, e.g. M&A integration, brand systems design, and non-product naming frameworks.
• Executive presence and the ability to confidently present complex data and the resulting strategies to C-suite stakeholders.
• Exceptional systems-thinking skills — you know how to build frameworks that organize complexity and scale across a massive global enterprise.
• Proven track record of managing large-scale global insights projects, specifically Brand Health Trackers, and turning quantitative/qualitative data into macro brand decisions.
• BA/BS required; Master's degree or MBA preferred.

Preferred

• You always put the customer first
• You love to lead and manage teams, providing clear goals and strategies to work against
• You enjoy building and running programs and are always on the lookout for opportunities
• You are passionate about the macro-level impact of a brand and love shaping the foundational narrative for one of the world's most influential tech companies.
• You geek out over data and brand trackers just as much as you do over institutional brand philosophy and corporate identity.
• You enjoy the intellectual challenge of untangling complex brand architecture, M&A integrations, and global naming puzzles.
• You want to build the structural systems and governance that empower a high-performing global organization.
• You understand the power of storytelling and know how to discern between quality of stories
• You have a passion for people and building relationships
• Over the moon about AI; a self-starter; experimenting on ways to optimize your own workflows and build more expansive and effective processes and ways of working for your team