Director, Brand Strategy

New York, USA (Remote)

$160K/yr – $175K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic brand leadership for pharma/life sciences clients, shaping growth, client advisory, and cross-team collaboration to turn insights into breakthrough creative.

  • Must-have: 7+ years of brand strategy experience in pharmaceutical or life sciences within an agency
  • Standout: Exceptional storytelling and presentation skills with cross-disciplinary influence
  • Standout: Ability to translate strategy into briefs and thought leadership across teams

Job Description

Responsibilities

  • Guide brand strategy across the brand's lifecycle, ensuring alignment to business goals, market dynamics, and evolving customer needs
  • Frame complex business challenges and identify where brand and communications can create measurable impact
  • Identify and shape organic growth opportunities within accounts
  • Act as a trusted advisor to client stakeholders, confidently presenting strategic recommendations and influencing decision-making
  • Develop and lead high-impact strategy presentations and workshops
  • Collaborate to drive long-term brand vision while balancing immediate business demands
  • Champion creative excellence by translating strategic insights into inspiring briefs and actionable direction
  • Partner closely with internal team leadership to ensure seamless integration of strategy into breakthrough creative and execution
  • Elevate our strategic product by identifying opportunities to evolve storytelling, speed to insight, and thought leadership

Requirements

  • 7+ years of relevant brand strategy experience, with significant experience in pharmaceutical or life sciences marketing within an agency environment
  • Demonstrated expertise in foundational brand strategy development to ensure the brand's purpose resonates consistently across communications and touchpoints
  • Exceptional presentation and storytelling skills that engage and influence decision-makers
  • A collaborative style with the ability to influence across disciplines and levels
  • Bachelor's degree in life sciences, marketing, communications, or related field

Benefits

  • Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
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Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009
New York, New York, USA
1.2K employees (383 in marketing)

Traffic Signals

Monthly Visitors
26.9K
Traffic Source Mix
Search
22.1%
Direct
44.4%
Referral
9.1%
Social
23.4%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
215 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
9