Director of Brand Strategy & Growth at Fitt Insider | Newport Beach, CA

Fitt Insider

Director of Brand Strategy & Growth

Newport Beach, CA (Remote)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate integrated healthcare marketing that multiplies clinician, enterprise, and patient engagement while ensuring regulatory compliance and FDA/promo standards.

Lead cross-channel campaigns across podcasts, webinars, conferences, social, and digital to drive growth while maintaining credibility.
Develop and nurture relationships with physicians, KOLs, and other influencers to accelerate science-backed adoption.
Build CRM-driven lifecycle programs and analytics to optimize CAC, conversion, retention, attribution, and ROI.

Job Description

Responsibilities

Lead cross-channel campaigns across podcasts, webinars, conferences, social, and digital to drive growth while maintaining credibility.
Build relationships with physicians, neuroscientists, veterans, athletes, and KOLs to accelerate science-backed adoption.
Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees.
Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI; build dashboards to measure campaign effectiveness.

Requirements

8+ years in growth, lifecycle, integrated, or commercial marketing.
Experience in healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred.
Proven success supporting commercialization or go-to-market launches.
Experience marketing to healthcare providers, enterprise healthcare organizations, and/or consumers.
Strong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.).
Strong analytical and performance marketing capabilities.
Exceptional communication, storytelling, and brand positioning skills.
Familiarity with FDA promotional considerations and regulated healthcare communications strongly preferred.
Entrepreneurial mindset with strong operational execution skills.

Preferred

Experience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred.
Entrepreneurial mindset with strong operational execution skills.