Director, Brand Strategy & Communications

USA (On-site)

$125K/yr – $135K/yrDirector/Executive7+ years expFull time

Posted 11 days ago

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Job Summary

Own and execute the brand strategy and external communications while leading a content team to fuel top-funnel campaigns across digital, social, and print.

  • Lead brand strategy and cross-functional alignment
  • Manage a team of 3 content creators and measure impact with KPIs

Job Description

Responsibilities

  • Develop and execute a comprehensive brand strategy that aligns with company vision, business objectives, and target audiences
  • Lead and manage all external communications, including PR, thought leadership, and advertising
  • Oversee the creation of compelling content across channels — digital, social, and print – for each line of business
  • Partner cross-functionally with product, sales, center of excellence, customer success, and internal communications to ensure brand consistency and strategic alignment
  • Manage and mentor a team of 3 content creator professionals to execute top of funnel campaigns
  • Define and track KPIs to measure brand awareness, perception, and communications effectiveness
  • Serve as a brand guardian, ensuring tone, voice, and visual identity standards are upheld across the organization
  • Work closely with creative and field marketing to align corporate messaging in the value proposition for each line of business

Requirements

  • 7+ years of experience in brand strategy, marketing communications, or corporate communications
  • Proven track record of building and scaling brands, ideally in telecommunications, technology, and/or public safety industries
  • Exceptional written and verbal communication skills
  • Experience managing agencies, vendors, and budgets
  • Ability to translate complex ideas into clear, compelling narratives
  • Bachelor's degree in Marketing, Communications, Journalism, or related field

Preferred

  • MBA a plus

Benefits

  • Want to love where you work? At Intrado, we offer a comprehensive benefits package that includes what you’d expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan, and several that go above and beyond – paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity, access to legal support, pet insurance, identity theft protection, an EAP (Employee Assistance Program) that includes free mental health resources/support, and more! Apply today to join us in  work worth doing !
Intrado logo

Intrado

West (formerly Intrado Corporation) solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable - turning Information to Insight.

Founded in 1986
Omaha, Nebraska, USA
776 employees (15 in marketing)

Traffic Signals

Monthly Visitors
8.3K
Traffic Source Mix
Search
35.3%
Direct
47.6%
Referral
7.9%
Social
7.9%
Paid
1.1%

Headcount Trend

Current headcount: ~776

Marketing Team

Marketing Team Size
15 (2% of company)
Marketing Roles Posted (Last 30 Days)
1