Responsibilities - Developing in-depth market, customer and competitive analyses - Uncover customer insights - Identifying key questions, issues/opportunities and insight areas - Assist in developing POVs on brand and category dynamics - Serve as the internal team expert for planning and developing strategy and communications - Play a key role in the planning and execution of strategic client engagements - Growing involvement and leadership in such projects as building brand positioning and crafting creative briefs that clearly articulate strategy and inspire creative teams - Assist on new business pitches and participate in client presentations - Mentoring or managing team members Requirements - 5-7+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category - Experience developing brand positioning, strategic frameworks, and insight-driven communications - Strong understanding of market research, competitive analysis, and customer insight development - Proven ability to contribute to client engagements and new business initiatives - Demonstrated ability to mentor or manage junior team members - A strategic thinker with the ability to integrate data, insights, and creativity into clear direction - Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights - An effective communicator, both verbally and in writing, with experience presenting to internal teams and clients - Collaborative and team-oriented, with the ability to work across disciplines and levels - Proactive and adaptable, with a problem-solving mindset and a willingness to take on new challenges - Ability to demonstrate sound judgment and a growing ability to guide strategic decision-making