Director, Brand Retail Marketing

Deerfield, IL (On-site)

$150K/yr – $241K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the development and execution of Walgreens retail marketing strategies, partnering with Merchandising and Private Brands, and leading a high-performing marketing team to drive cross-channel campaigns and measurable business impact.

  • Lead multi-functional marketing initiatives and campaigns.
  • Coordinate cross-functional partnerships to deliver integrated go-to-market plans.

Job Description

Responsibilities

  • Lead the development and execution of integrated marketing strategies that support Walgreens' retail business objectives and customer growth goals.
  • Serve as the primary marketing partner to Merchandising and Private Brands, translating commercial priorities into customer-centric marketing plans.
  • Lead, coach, and develop a team of marketers, fostering a high-performance culture and strong marketing capabilities.
  • Drive seasonal campaigns, promotional events, category initiatives, and enterprise retail marketing programs.
  • Partner with Media, Creative, Customer Insights & Research, Measurement & Analytics, and Marketing Operations to develop integrated go-to-market plans.
  • Leverage customer insights, business performance, and market trends to inform marketing strategies and optimize results.
  • Collaborate with agency partners and external stakeholders to deliver high-quality, impactful marketing programs.
  • Ensure alignment across paid, owned, earned, and in-store channels to create cohesive customer experiences.
  • Manage competing priorities while driving operational excellence across planning, execution, and performance management.
  • Monitor campaign effectiveness and identify opportunities to improve customer engagement, marketing performance, and business impact.

Requirements

  • Bachelor’s degree and at least 6 years of marketing or advertising experience OR a high school diploma/GED and at least 9 years of marketing or advertising experience.
  • Experience establishing & maintaining relationships with individuals at all levels of the organization, including the executive level.
  • Experience developing strategic initiatives which align with business goals and budget.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • Experience leading cross-functional teams
  • Experience interacting at the executive level.
  • Experience managing client-facing programs.
  • At least 2 years of experience contributing to financial decisions in the workplace.
  • At least 3 years of direct leadership, indirect leadership and/or cross-functional team leadership.
  • Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred

  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
  • 8+ years of progressive experience in retail marketing, brand marketing, integrated marketing, shopper marketing, category marketing, or related disciplines.
  • Experience leading and developing high-performing marketing teams.
  • Proven success developing and executing integrated marketing strategies and campaigns for retail, consumer, omnichannel, or customer-facing organizations.
  • Experience partnering closely with Merchandising and Private Brand teams to drive category growth and business performance.
  • Experience leading seasonal campaigns, promotional events, category initiatives, and retail marketing programs.
  • Strong understanding of customer behavior, retail dynamics, brand strategy, and omnichannel marketing principles.
  • Demonstrated ability to translate business priorities, customer insights, and commercial objectives into impactful marketing strategies.
  • Experience collaborating with media, creative, customer insights, analytics, marketing operations, and agency partners in a highly matrixed organization.
  • Strong strategic thinking, leadership, stakeholder management, and cross-functional influence skills.
Walgreens logo

Walgreens

3.1 Glassdoor

Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

Founded in 1901
Deerfield, Illinois, USA
92K employees (1,679 in marketing)
42% recommend to a friend
38% CEO approval

Salaries

Posted range

$150K/yr – $241K/yr

Taken straight from the job posting.

See all Walgreens salaries

Marketing Team

Marketing Team Size
575 (1% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$25M
Last Raise
$25M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $25M

Traffic Signals

Monthly Visitors
57.2M
Monthly Google Ads Budget
$3.1M
Traffic Source Mix
Search
39.4%
Direct
54.1%
Referral
4.7%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~92K

Recent News

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Director, Brand Retail Marketing

Walgreens · Deerfield, IL · On-site