Director of Brand, Public Relations and Events

Responsibilities

• Brand Strategy & Management - Maintain and evolve brand standards, messaging frameworks, and visual identity guidelines; Ensure consistency across advertising, content, communications, events, digital experiences, and customer touchpoints; Identify opportunities to strengthen brand awareness, differentiation, and customer preference; Develop strategies that enhance HearingLife's market position and reputation; Monitor brand health and awareness metrics and recommend strategies to improve consideration, preference, and loyalty; Establish and maintain standards for clinic branding, signage, environmental design, merchandising, and customer-facing materials to deliver a cohesive brand experience nationwide
• Content Strategy & Storytelling - Lead content strategy across website, social media, email, PR, events, and customer communications; Establish content priorities, editorial calendars, messaging frameworks, and governance standards; Drive hearing health education and awareness initiatives that support brand and business objectives; Ensure all content is customer-centric, clinically credible, and aligned with brand standards
• Creative Direction & Design - Lead the creative vision and execution of the HearingLife brand across all channels; Provide strategic creative direction for campaigns, content, website experiences, advertising, events, and communications; Serve as a hands-on creative leader, personally designing and producing marketing, presentation, event, website, and communication assets as needed; Evaluate creative effectiveness and continuously improve brand impact and engagement
• Public Relations & Reputation Management - Position HearingLife leaders as trusted experts in hearing healthcare; Cultivate relationships with national, regional, local, healthcare, and trade media; Oversee development of media materials, press releases, communication plans, and thought leadership initiatives; Lead reputation-building efforts that strengthen awareness, trust, and brand credibility
• Events & Community Engagement - Lead event and experiential marketing strategies that support brand awareness and customer engagement; Ensure conferences, community events, sponsorships, and activations deliver measurable business impact; Develop partnerships with healthcare organizations, advocacy groups, and strategic partners; Evaluate event performance and optimize ROI
• Website & Digital Experience - Own website content strategy, governance, and customer experience; Oversee website content governance, user experience, SEO strategy, and ongoing optimization initiatives
• Leadership & Collaboration - Lead and develop team members across creative, content, public relations, website, and event functions; Foster a high-performing, collaborative culture focused on innovation, accountability, and results; Manage agency and vendor partners to ensure high-quality execution and alignment with business objectives; Partner closely with Customer Acquisition, Local Marketing, New Clinic Marketing, and clinic operations teams
• Measurement & Performance - Establish and monitor KPIs across brand awareness, reputation, media coverage, content engagement, website performance, and event effectiveness; Track brand health, share of voice, sentiment, earned media value, and executive visibility; Provide data-driven recommendations and strategic reporting to leadership

Requirements

• - Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
• - 12+ years of progressive experience in brand marketing, communications, content, public relations, or related disciplines.
• - 5+ years of people leadership experience.
• - Demonstrated success leading integrated brand campaigns across owned, earned, paid, and experiential channels.
• - Significant experience in graphic design, creative leadership, and brand identity execution across digital and print channels, with the ability to personally design assets when needed.
• - Experience managing content, creative, PR, website, and event functions.
• - Proven agency and vendor management experience.
• - Healthcare, retail, consumer services, or multi-location business experience preferred

Preferred

• - Experience with content optimization and SEO
• - AI-enabled marketing and creative tools
• - Brand tracking and consumer research experience
• - Google Analytics and Google Looker experience
• - Multi-location healthcare or retail marketing experience