Global Director, Brand Public Relations, Ready-to-Drink (RTD)
Women of the Vine & Spirits
New York City, NY (On-site)
$170K/yr - $190K/yrIn-houseFull-timeDirector/executive12+ years exp.
4 weeks ago
Hear Wright, Inc
Director of Brand, Public Relations and Events
Somerset, NJ (Hybrid)
$140K/yr – $150K/yrDirector/Executive12+ years expFull time
Posted 5 hrs ago
Job Summary
Own the brand and creative strategy for HearingLife, leading integrated campaigns, content governance, and reputation-building across channels, while driving insights, partnerships, and media engagement to elevate brand awareness.
Job Description
Responsibilities
- Maintain and evolve brand standards, messaging frameworks, and visual identity guidelines.
- Ensure consistency across advertising, content, communications, events, digital experiences, and customer touchpoints.
- Identify opportunities to strengthen brand awareness, differentiation, and customer preference.
- Develop strategies that enhance HearingLife's market position and reputation.
- Monitor brand health and awareness metrics and recommend strategies to improve consideration, preference, and loyalty
- Establish and maintain standards for clinic branding, signage, environmental design, merchandising, and customer-facing materials to deliver a cohesive brand experience nationwide
- Lead content strategy across website, social media, email, PR, events, and customer communications.
- Establish content priorities, editorial calendars, messaging frameworks, and governance standards.
- Drive hearing health education and awareness initiatives that support brand and business objectives.
- Ensure all content is customer-centric, clinically credible, and aligned with brand standards.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
- 12+ years of progressive experience in brand marketing, communications, content, public relations, or related disciplines.
- 5+ years of people leadership experience.
- Demonstrated success leading integrated brand campaigns across owned, earned, paid, and experiential channels.
- Significant experience in graphic design, creative leadership, and brand identity execution across digital and print channels, with the ability to personally design assets when needed.
- Experience managing content, creative, PR, website, and event functions.
- Proven agency and vendor management experience.
- Healthcare, retail, consumer services, or multi-location business experience preferred
Preferred
- Experience with content optimization and SEO
- AI-enabled marketing and creative tools
- Brand tracking and consumer research experience
- Google Analytics and Google Looker experience
- Multi-location healthcare or retail marketing experience
Salaries
Posted range
$140K/yr – $150K/yr
Taken straight from the job posting.
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