Responsibilities

• Partner with the Senior Director of Marketing to develop and execute brand and product marketing strategies aligned to organizational priorities
• Help translate Feeding Tampa Bay’s vision, mission, and organizational evolution into clear, consistent, and compelling messaging for external audiences
• Lead mission awareness and brand-building campaigns that strengthen public understanding of Feeding Tampa Bay’s role, impact, and long-term vision
• Support the development of a clear and differentiated brand narrative that can be applied consistently across campaigns, products, and audience touchpoints
• Ensure marketing strategies and messaging reflect a people-first, community-centered, and dignity-driven approach
• Help establish and scale product marketing as a defined function within the organization
• Collaborate with Marketing operations to develop planning frameworks, intake processes, prioritization methods, and cross-functional ways of working for product marketing
• Partner with product leaders and internal stakeholders to position products clearly, accurately, and in ways that are accessible and audience-relevant
• Develop go-to-market strategies and campaign plans for new and existing products, services, and community initiatives
• Lead development of campaign briefs, messaging frameworks, channel recommendations, content direction, and rollout plans

Requirements

• Excel working in a fast-paced, evolving environment and demonstrate the ability to embrace the FTB’s commitment to treat all people with equity and respect in pursuit of our mission to feed people in need and mobilize our community to eliminate hunger
• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred
• Minimum of 8 years of progressive experience in brand marketing, product marketing, integrated marketing, communications, product marketing, or a related field
• Experience leading integrated campaigns and marketing initiatives from strategy through execution
• Experience developing audience-centered messaging and strategies across multiple stakeholder groups
• Experience building or improving marketing processes, planning frameworks, and cross-functional collaboration models
• Experience establishing and tracking KPIs and/or OKRs and applying insights to improve marketing effectiveness
• Prior experience managing people, including coaching, developing, and supporting team performance, required
• Experience recruiting, hiring, and onboarding team members preferred
• Experience in mission-driven or nonprofit organizations preferred but not required