Director - Brand Partnerships & Influencers

Responsibilities

• Develops the 3–5-year rolling roadmap for Strategic Partnerships across product collaborations, celebrity/VIP endorsements, sponsorship, and influencer-based amplification in accordance with business goals, brand strategy, our brand values, and the values/insights of the target audience(s).
• Maintains a tight pulse on cultural, industry, and consumer trends in order to identify, onboard, and manage a winning roster of Strategic Partners.
• Leads strategic cross-category marketing strategy and execution (CMFP, Suites/Collections, Cast Iron) including trend expertise, advising on product strategy, launch/campaign GTM, paid/earned/owned media direction, and omni-channel asset development + activation planning and execution.
• Acts as SME for Earned Media across marketing touchpoints.
• Delivers KBNA Business Briefs + Omni-Budget prioritization in areas of responsibility.
• Leads a team of junior to senior marketers, collectively owning the onboarding of all Strategic Partners as well as full GTM and campaign execution for all Partnership and Cross-Category launches.
• Leads & develops a high-performing team of 5+ Marketers (across Manager & Sr. Manager levels), building best-in-class brand, partner and influencer skills and capabilities within the team while fostering career development and continually curating a diverse team of independent thinkers & doers who drive the brand vision forward and are accountable for brand/business results.
• Inspire, lead, and motivate team through regular feedback, 1:1s, Personal Development Plans, goal/objective setting, & Succession Planning.
• Implement management processes and priorities to ensure the team is as effective as possible to meet business goals.
• Identify gaps in knowledge and skills in the team and build appropriate development solutions.

Requirements

• Bachelor's Degree. MBA in Marketing preferred. 10+ years of diverse marketing experience, preferably with lifestyle or consumer goods brands.
• Ideal candidates have experience guiding/advising on product strategy and development, in service of brand objectives and goals.
• Experience evaluating, critiquing, and collaborating on creative, in partnership with subject matter experts.
• Strong leadership experience managing a broad range of team.
• Experience with a range of marketing channels across paid, earned and owned.
• Quantitative skills with a track record of driving and measuring results across channels.
• Proven ability to assess talent, build talent capabilities, coach/mentor and motivate/inspire a high-performing team.
• Proven ability to manage annual marketing plans, risks, and opportunities.
• Trained in brand strategy development, strategic business planning, and long-term vision + goal setting.
• Proven track record of crafting clear, inspiring, and focused innovation and communications briefs that leads to winning consumer new products and activations.