ASSOCIATE MANAGER, BRAND CONSULTING
LIVE·TEAM
Los Angeles, CA (Remote)
In-houseContractMid level2+ years exp.
11 hrs ago
Director - Brand Marketing
Columbus, OH (Hybrid)
$154K/yr – $277K/yrDirector/Executive7+ years expFull time
Posted 6 weeks ago
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Job Summary
Own national marketing leadership for Wendy's US with end-to-end planning and cross-functional program execution to drive category growth, and KPI alignment across teams.
- KPI alignment across annual plans, scorecards, and cross-functional buy-in.
- Program & calendar ownership: lead national programming and test initiatives to influence senior leadership.
- Product/menu and partner collaboration: drive menu strategy with R&D, Ops, Supply Chain, and Finance to commercialize ideas.
Job Description
- Develop Annual U.S. Business & Brand Plans that create the vision for categories and deliver growth; facilitate engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.
- Lead the development of programming on the U.S. National Marketing Calendar, setting priority and goals; create business cases to influence Senior Leadership for national and test programs; provide inputs into annual AOP planning and outlook/forecast updates.
- Lead projects/initiatives in the marketing plan across cross-functional teams from ideation to implementation with focus on collaboration, creativity, and critical thinking.
- Lead menu strategy and product development for Wendy’s with cross-functional teams (R&D, Operations, Supply Chain, Finance) to bring strategies to life.
- Partner with Advertising, Media & Agency teams to create streamlined campaigns delivering on U.S. business objectives through creative direction and consumer insights.
- Lead a high-performing U.S. Brand team with role clarity, accountability, and development mindset.
- Prepare content and engage franchisee audiences (WNAP, DMAP, etc.) to present information and gather input for new programming.
The Wendy's Company
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality Is Our Recipe®”, which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find a loving, forever home for every child in the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys. *Fresh beef available in the contiguous U.S., Alaska, and Canada.
