Responsibilities

• Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals.
• Facilitates engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.
• Leads the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals.
• Creates the business cases that influences & inspires Senior Leadership to support national & test programs on our U.S Marketing Calendar and provides inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.
• Leads respective projects/ initiatives in the marketing plan across a broad cross-functional team from ideation to implementation – with a key focus on collaboration, creativity, and critical thinking.
• Leads menu strategy and product development for Wendy’s, working closely with cross-functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.
• Partners with the Advertising, Media & Agency teams to create streamlined marketing campaigns that deliver on strategic U.S business objectives through driving creative direction, consumer insights and evaluation.
• Leads a high-performing U.S. Brand team, through role clarity to teams and by level, expectation setting and accountability check-ins, as well as growth and development mindset and actions.
• Prepares content and engages with franchisee audiences (WNAP, DMAP, etc.) as needed to present information, gather input, and/or inspire excitement around new programming.

Requirements

• Education: Bachelor's Degree
• Travel: 20%
• preferred: Master’s in marketing or MBA
• 7-10 Years of experience in National Marketing for Retail or QSR brand
• Business Case writing and/or P&L management
• Demonstrated experience leading cross-functional teams
• Demonstrated product management experience, including innovation
• Experience managing and working with ad agencies
• Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week.

Preferred

• Master's in marketing or MBA

Benefits

• parential leave
• free EAP sessions
• company 401k match and other great offerings