- Consumer & category expertise: Be the internal expert on our consumer, our competitors, and the space we play in. Track category trends, competitive innovation, and shifts in consumer behavior. Bring that intelligence into every brief, every campaign, and every conversation about where the brand goes next. - Brand strategy translation: Take our brand positioning, messaging hierarchy, and target audience and turn them into a marketing plan that holds together across every channel. You are the person who makes sure the brand we have built in the strategy deck is the brand people actually experience. - Marketing budget management: Plan, allocate, and track spend across channels. Report on ROI. Make judgment calls on where to invest and where to pull back. - Influencer marketing: Identify and manage creator relationships from nano to macro. Brief clearly, review content against brand voice, track performance. TikTok-native fluency is required. - Affiliate program: Build and manage affiliate partnerships. Own recruitment, activation, and ongoing partner relationships. - PR strategy and execution: Pitch and place stories about our ingredients, our founders, and our science. Own media relationships and press calendar. - Cross-channel messaging alignment: Partner with our lifecycle/CRM team and paid media agency to ensure the consumer audience we are targeting sees a coherent story, not disconnected channel tactics. You understand how a top-of-funnel TikTok moment connects to a replenishment email. - Campaign planning: Translate brand strategy into channel-level campaign plans tied to product launches, seasonal moments, and growth objectives.