About PROVEN

Founded in 2017 by two women of color, PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual's unique needs.

Our belief is simple: Everyone deserves skincare as unique as they are. Based on our proprietary, award-winning Skin Genome Project database, the world's largest beauty knowledge base, our technology turns millions of scientific data points into personalized skincare formulations that deliver results.

We're relentless in our pursuit of science, driven by our love of data, and committed to transforming the one-size-fits-all skincare industry. To date, we've earned MIT's AI Technology of the Year Award and Glossy's Best Use of Technology Award, not to mention the first-ever U.S. patent for personalization in skincare. In 2022, we launched our sister company, Noteworthy Scents, to help people discover a fragrance they love through an innovative, AI-backed fragrance experience.

We have assembled a world-class team of scientists, engineers, data analysts, creatives, marketers, business experts, customer support specialists, and operations professionals. We're dedicated to our mission, growing quickly, and always on the lookout for passionate team members.

The role

We are looking for a Director of Brand Marketing to own brand strategy and creative direction across both PROVEN Skincare and Noteworthy. This is a Director level role for someone who can hold two distinct brand voices simultaneously and translate strategy into output across briefs, calendars, creative, and content.

You will be the strategic steward of what each brand stands for and how it shows up in the world. You will lead a small in-house team, manage contractor and agency relationships, set the brief process, own the content calendar, and develop all consumer-facing creative and copy in partnership with your in-house team, contractors, and AI tools.

PROVEN is further along on AI in creative production than most brands. A significant share of your team's output, including campaign creative, emails, and landing pages, will be AI-generated, which means you'll be briefing both humans and AI on what good looks like.

What you will own

• Brand strategy for both PROVEN and Noteworthy
• Brand book ownership and evolution. The living standard every contractor, agency, and AI tool works from
• Team leadership. Email, SMS, and lifecycle marketing, creative, and social media all report into you, along with design and content contractors
• Creative briefing and development across both brands
• Content and marketing calendar across both brands in close collaboration with the E-comm Directors.
• Organic social and UGC strategy for both brands
• PR for both brands, with agency or contractor execution
• Team AI fluency. Helping your team get effective with PROVEN's AI tools. You don't need to build the tools, but you do need to use them yourself and bring your team along

What we are looking for

• 7 to 12 years in brand, with meaningful DTC experience in beauty, fragrance, wellness, or lifestyle
• You have owned a brand book, built a content calendar, and managed creative contractors or agencies
• Strong creative judgment. You can write a brief, review design work, and give feedback that makes things better
• Comfortable running two brands simultaneously with distinct voices and audiences
• Experience leading a small team of direct reports, including hiring, developing, and getting strong work out of them
• You already use AI tools in your daily creative work (Claude, ChatGPT, Midjourney, or similar) and have opinions about where they help and where they don't
• Eager to help your team build the same fluency, leading by doing rather than mandating
• Experience managing up in a founder-led environment
• Strong commercial sense. You can work effectively with E-comm Leads on promotional priorities and revenue accountability
• A bias for execution. You ship work yourself

Benefits of Working at PROVEN

We are committed to the happiness and wellbeing of our employees, and our inclusive benefits include:

• Flexible work environment. We are fully distributed with employees across the US and you can work from any location that brings out your best
• Unlimited paid time off (covering vacation, paid bereavement, and family sick leave)
• Exclusive employee subscription discounts and SWAG
• Comprehensive health support. Insurance for health, vision and dental
• Industry-leading 401k match
• Company-wide events and outings
• Paid parental leave + flexible return-to-work program

PROVEN/Noteworthy is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.