Responsibilities

• Own marketing KPI's across all channels including acquisition cost (CAC/CPA), cost per lead (CPL), and lifetime value (LTV) while collaborating with the Director of Contact Center to ensure leads are qualified and result in a booked appointment.
• Run direct response campaigns across paid search, paid social (Meta, TikTok, YouTube), programmatic/display/CTV, and local/geo media (radio, OOH, direct mail) with rigorous channel-level attribution.
• Build and maintain the testing roadmap including creative, audience, offer, and landing page experiments that systematically lowers CAC while scaling lead volume.
• Build email, SMS, and lifecycle programs that improve LTV, reactivate dormant patients, and increase share-of-care across Serenity's service lines.
• Own SEO and organic content as a long-term acquisition cost reduction lever while leveraging AI to become the go to authority online for psychiatry related content.
• Lead a mid-sized, in-house creative team of 5+ operating as a high-velocity content engine for paid, organic, and lifecycle while adhering to brand standards.
• Steward the Serenity brand across every touchpoint, ensuring direct response work reinforces, not erodes, long-term brand equity and patient trust.
• Establish creative briefs, review cadences, and production workflows that turn the team into a competitive advantage rather than a bottleneck.
• Develop repeatable marketing playbooks for new clinic launches including pre-launch awareness, local SEO, geo-targeted paid, and referral-source coordination that shorten our ramp in every new market.
• Partner with the Director of Business Development to ensure marketing materials, messaging, and automations strengthen relationships and educate referral sources.

Requirements

• Ideal background as a Director or VP of Marketing, Head of Growth, or Head of Performance Marketing at a multi-location services business, DTC brand, or growth-stage company.

Preferred

• Luxury and/or female focused brand experience is preferred.