Responsibilities

• Drive awareness, visitation and top-line revenue for owned & tenant businesses through a mix of always-on and initiative-specific messaging and programming — spanning earned media/PR, paid & digital marketing, community & tenant partnerships, neighborhood-wide events/campaigns and social media, including influencer partnerships.
• Own agency relationships with the PR, Paid Media and Influencer Agencies of Record — guiding strategy and holding internal and external partners accountable for strong execution and continuous visibility.
• Act as community development manager for the Seaport, building initiatives with local residential and commercial buildings, tourism stakeholders and community partners to drive neighborhood loyalty, awareness and revenue.
• Plan and execute neighborhood-wide programming with strategic partners, community stakeholders and owned businesses, defining and achieving break-even programming objectives.
• Build content and messaging strategies positioning the Seaport as a must-visit destination, supporting owned businesses, tenants, partners and initiatives to drive awareness, intent and conversion.
• Oversee owned social media channels (resources, strategy and messaging) and establish influencer partnership strategies across owned businesses with external agencies.
• Own budget accountability, including tracking marketing spend, maintaining the marketing invoice tracker, sharing monthly accruals on time, and reviewing monthly P&Ls with accounting and business stakeholders.
• Contribute to weekly, monthly, quarterly and annual reporting — including bi-weekly marketing department updates, monthly press recaps, quarterly campaign performance analysis and annual marketing performance.
• Contribute to, and own a piece of, annual marketing strategy and budget planning, tying owned pieces of those strategies and budgets to business performance goals.

Requirements

• Experience with digital marketing, communications, events and/or community management preferred
• 8+ years of relevant experience in marketing & communications
• Bachelor's degree preferred
• Experience leading a team and cross-functional collaboration strongly preferred
• Strong leadership and strategic insight, proactive communication, problem solving, strong project management, prioritization and collaboration skills, and the ability to constantly evolve as a team player
• Experience working with several unique disciplines and stakeholders (internal & external) including social media, paid & earned media, digital marketing, event production, strategic partnerships, community engagement, legal, accounting and IT
• In-depth knowledge of best practices, new technologies and analytics/reporting to show KPIs driven by marketing initiatives
• Strong critical thinking, with the ability to build tactical plans that execute against business objectives
• Excellent organization and project management skills, able to juggle multiple deadlines at once
• Proactive and flexible to meet the needs of a fast-paced environment

Benefits

• Medical, dental & vision coverage
• 401(k) with company match contributions
• Life insurance coverage
• Generous paid time off policy
• Free family meal
• 50% employee discount at our businesses
• A robust employee referral bonus program