Director of Brand Marketing & Partnerships

West Hollywood, CA (On-site)

$80K/yr – $85K/yrDirector/Executive5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the brand and marketing engine for a luxury hotel, shaping 360 degree strategy, brand expression, and high impact partnerships to drive guest engagement and local-market differentiation.

  • Brand & Communications Ownership: Lead the brand narrative, experiences, and campaigns across digital, PR, experiential, and partnerships to support revenue goals.
  • Events & Partnerships: Build signature activations and a roadmap of collaborations with fashion, wellness, arts, and culture to boost awareness and earned media.
  • Community & PR Footprint: Manage local influencer relationships, industry events, and internal communications to strengthen market presence and guest loyalty.

Job Description

Responsibilities

  • Develop and execute a comprehensive 360-degree (add brand somehow) marketing and communications strategy aligned with annual business objectives, revenue goals, and brand standards.
  • Lead all pre-opening and post-opening marketing initiatives, including launch campaigns, property positioning, and brand playbook development.
  • Participate in the Annual Business Planning process, ensuring marketing strategies support overall commercial objectives.
  • Serve as the property's Brand Champion, leading the annual brand strategy and ensuring consistent brand expression across all guest touchpoints, experiences, communications, and departments.
  • Partner with Operations, Food & Beverage, and Guest Experience teams to identify opportunities for brand-led experiences that enhance guest engagement and differentiation.
  • Evaluate and continuously refine on-property brand expression, leveraging guest insights and feedback to strengthen emotional engagement, brand loyalty, and overall satisfaction.
  • Identify emerging market trends, guest insights, and growth opportunities to strengthen market position and competitive advantage.
  • Concept and oversee signature brand activations, events, and cultural programming that create meaningful guest experiences and generate earned media opportunities.
  • Develop and execute a strategic partnerships roadmap spanning luxury, fashion, wellness, arts, entertainment, culinary, and cultural sectors.
  • Identify and secure brand collaborations, sponsorships, and experiential partnerships that elevate awareness, drive revenue, and reinforce brand positioning.

Events, Partnerships & Community Engagement

  • Lead marketing support for property programming, including food and beverage, wellness, entertainment, and cultural initiatives.
  • Cultivate relationships with local tastemakers, cultural institutions, creative communities, and industry influencers to strengthen The Valorian's presence within the Los Angeles market.
  • Represent The Valorian at industry events, community activations, partnership opportunities, and key networking functions.
  • Drive collaborative marketing initiatives with sister properties and strategic partners.
  • Support employer branding and internal communications initiatives that strengthen associate engagement and talent attraction.

Communications & Public Relations

  • Lead public relations strategy and media engagement efforts with partner agencies to drive local, national, and international awareness.
  • Develop compelling brand narratives, press materials, media pitches, and thought leadership opportunities.
Davidson Hospitality Group logo

Davidson Hospitality Group

A remarkable thing happens when you bring people together who are driven by a common goal and personal passion to make a difference—they do. Every team member at Davidson Hospitality Group is united behind a singular vision: Delivering hospitality and creating value for every customer, every time.This simple but powerful vision provides the impetus for our approach to value creation, the cornerstone of how we’ve operated for nearly 50 years. It brings a spirit of collaboration, innovation, and hospitality to our select portfolio of clients. It fosters an entrepreneurial management style that allows us to look at each property through the eyes of an owner, and treat each and every property as if it was our own. In the end, it makes a remarkable difference driving top line revenue and bottom line results for our property owners. It’s the reason why our property owners see us as a true value-creation company, not just a management companyWe invite you to join us as we continue to set the standard in the hospitality industry.

Founded in 1974
Atlanta, Georgia, USA
6.9K employees (98 in marketing)