Responsibilities

• Brand Stewardship & Guest Experience Alignment - Maintain and elevate the property's brand identity across all guest and operational touchpoints.
• Brand Stewardship & Guest Experience Alignment - Collaborate with F&B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and experience delivery.
• Brand Stewardship & Guest Experience Alignment - Identify unique elements of the property, destination, and guest experience that strengthen the brand narrative.
• Brand Stewardship & Guest Experience Alignment - Ensure local marketing materials (collateral, signage, menus, displays) reflect approved brand standards.
• Brand Stewardship & Guest Experience Alignment - Serve as the on-property steward of the Stay Golden loyalty program, ensuring the experience remains curated, differentiated, and aligned with the brand and destination.
• Commercial Alignment - Partner with the on-property revenue team to monitor booking trends and opportunity gaps.
• Commercial Alignment - Ensure all on-property activations from seasonal offers to food and beverage events are designed to convert guest interest into leisure room nights and ancillary spend.
• Commercial Alignment - Provide the home office teams with the necessary details and creative briefs to fuel marketing channels.
• Content Capture, Storytelling & Creative Support - Capture on-property photography and short-form video to support social and content needs.
• Content Capture, Storytelling & Creative Support - Identify story opportunities tied to culinary, wellness, design, events, team members, and local culture.
• Content Capture, Storytelling & Creative Support - Prepare shoot locations and coordinate staff/talent for photography, video, or influencer content needs.
• Content Capture, Storytelling & Creative Support - Host and manage influencers, media, and content creators to ensure productive, brand-aligned visits.
• Content Capture, Storytelling & Creative Support - Maintain a current library of visual and narrative assets for ongoing use by home office teams.
• Local Deployment & Execution - Deploy home-office generated marketing assets consistently and accurately (emails, social content, QR codes, menus, signage, event promotions, and brand activations).
• Local Deployment & Execution - Ensure all operational updates impacting marketing (hours, menus, pricing, programming) are accurate and communicated upstream on time.
• Local Deployment & Execution - Oversee on-property execution for seasonal campaigns, F&B events, spa promotions, guest activations, and brand experiences.
• Local Deployment & Execution - Confirm that all marketing deliverables from the home office are implemented within the required timeline.
• Project Management & Cross-Department Coordination - Serve as the project manager for all on-property marketing initiatives.
• Project Management & Cross-Department Coordination - Manage timelines, deliverables, and cross-departmental responsibilities for all marketing inputs.
• Project Management & Cross-Department Coordination - Track content needs, operational updates, approvals, deadlines, and deployment windows to ensure cohesive execution.
• Project Management & Cross-Department Coordination - Maintain a master property marketing calendar in alignment with home office marketing leadership (Performance & Brand).
• Project Management & Cross-Department Coordination - Identify risks, delays, or operational blockers early and communicate them to home office marketing leadership.
• Project Management & Cross-Department Coordination - Ensure all property departments provide the required inputs (menus, spa details, event information, photography requirements, operational changes) to home office teams on schedule.
• Local Partnerships, Community Engagement & Brand Presence - Build and maintain partnerships with local businesses, tourism boards, DMOs, and community organizations.
• Local Partnerships, Community Engagement & Brand Presence - Identify brand-aligned collaborations that enhance awareness and guest engagement.
• Local Partnerships, Community Engagement & Brand Presence - Represent the hotel at community events, media engagements, and regional initiatives.
• Local Partnerships, Community Engagement & Brand Presence - Develop co-marketing or partnership opportunities that home office can amplify across channels.
• Home Office Collaboration & Communication - Serve as the property's main point of contact for all marketing initiatives originating from home office.
• Home Office Collaboration & Communication - Provide weekly updates to home office marketing leadership (Performance & Brand) on project status, pending inputs, and deployment readiness.
• Home Office Collaboration & Communication - Supply home office teams (social, content, digital, email) with timely and complete property inputs such as: F&B menus and updates, Spa promotions, Event details and activations, Photography and story content, Operational changes affecting marketing.
• Home Office Collaboration & Communication - Participate in monthly planning sessions to align on seasonal storytelling, content needs, and upcoming campaigns.
• Reporting, Insights & Performance Feedback - Share qualitative insights on guest response, local trends, competitive activity, and brand opportunities.
• Reporting, Insights & Performance Feedback - Provide feedback on how home office campaigns performed on property and identify opportunities for enhancements.
• Reporting, Insights & Performance Feedback - Surface on-property wins or local experiences that can be leveraged across broader marketing efforts.
• Reporting, Insights & Performance Feedback - Maintain awareness of guest sentiment and ensure feedback loops remain active with home office teams.