Own cross-functional brand and demand-gen leadership for a fashion/lifestyle brand, shaping the brand narrative, omnichannel campaigns, and team execution across Retail, eCommerce, PR, Social, CRM, and Wholesale.

• Partner with the VP of Brand Marketing to define and evolve KREWE's brand and marketing strategy
• Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue
• Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts
• Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making
• Champion new ideas that strengthen the brand and create meaningful consumer engagement
• Own the development of campaign and product launch strategies across the marketing calendar
• Define omnichannel marketing plans that align creative storytelling with business goals
• Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels
• Partner closely with Creative to shape campaign narratives, messaging frameworks, and go-to-market plans
• Continuously raise the quality and strategic rigor of marketing plans across the organization