Responsibilities

• Brand Strategy & Planning - Leads the development of annual and quarterly brand marketing plans that support business objectives, drive customer engagement, and strengthen brand relevance. - Partners with respective VP to translate brand positioning into actionable marketing strategies and communications plans. - Maintains a deep understanding of consumer behavior, category dynamics, cultural trends, and competitive activity to identify growth opportunities. - Supports the development of campaign strategies, messaging frameworks, and integrated marketing programs. - Helps define key success metrics and evaluates performance against established objectives. Integrated Campaign Development & Execution - Leads the planning and execution of integrated marketing campaigns across paid, owned, and earned channels. - Develops comprehensive campaign briefs and manages the end-to-end process from strategy through execution and post-analysis. - Partners closely with Media, Social, Public Relations, Influencer, CRM, and Digital teams to ensure cohesive, omnichannel execution. - Oversees campaign calendars and ensures marketing initiatives are delivered on time, on budget, and with operational excellence. - Supports seasonal, promotional, menu innovation, and brand-building initiatives throughout the year. Agency Leadership & Creative Development - Serves as day-to-day lead for agency partners, providing strategic direction, clear feedback, and effective project management. - Collaborates with agency partners on creative development, campaign ideation, production, and execution. - Evaluates creative concepts, messaging, and communications materials to ensure alignment with brand strategy and business objectives. - Ensures all creative work reflects Jack in the Box\'s distinct brand voice, personality, and standards. - Supports production processes including photo shoots, content creation, broadcast production, social content development, and related brand assets. Product Launch & Commercialization Support - Partners closely with Product Marketing teams to develop launch strategies and marketing support plans for menu innovation and promotional initiatives. - Ensures product launches are supported by clear consumer insights, compelling communication strategies, and effective activation plans. - Coordinates cross-functional efforts to ensure alignment across marketing, operations, culinary, supply chain, and franchise stakeholders. - Supports go-to-market planning and execution for key brand initiatives. Brand Stewardship & Governance - Partners closely with Product Marketing and Culinary teams to establish innovation priorities and platform strategies. - Acts as a guardian of the Jack in the Box brand, ensuring consistency across marketing communications, consumer experiences, and creative expression. - Reviews marketing materials, campaigns, and partner deliverables for adherence to brand standards and guidelines. - Helps evolve and maintain brand assets, messaging frameworks, and communication principles. - Identifies opportunities to strengthen brand distinctiveness and consumer relevance. Performance Management & Optimization - Monitors campaign performance and business results, identifying opportunities for optimization and improvement. - Partners with Strategic Insights and Marketing Analytics teams to evaluate effectiveness and ROI. - Leverages research, consumer learning, and performance data to continuously improve future marketing initiatives. - Supports annual marketing planning, budgeting, forecasting, and resource allocation processes.

Requirements

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or related field required.

Preferred

• MBA preferred.
• Experience in Restaurant, Consumer Packaged Goods, Retail, Hospitality, or other consumer-facing industries preferred.
• Multi-unit and franchise experience highly desired.

Benefits

• Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.