Responsibilities

• Own the brand's guidelines and visual identity, and serve as the single point of accountability for consistency across every touchpoint, including packaging, retail, e-commerce, social, and PR.
• Partner with the CMO to bring the brand architecture (positioning, pillar framework, and voice guidelines) to life as the single source of truth across teams and agencies.
• Serve as a key voice in packaging design decisions, ensuring visual and structural consistency across the portfolio as new SKUs, formats, and retailers are added.
• Translate portfolio strategy into working SKU and merchandising decisions, in partnership with Sales and R&D.
• Partner with R&D and Regulatory to keep brand claims (e.g., efficacy, “clean & natural”) substantiated and defensible before they reach packaging or paid media.
• Brief, manage, and evaluate creative agencies and freelance partners; ensure every asset ladders back to brand pillars and tone.
• Own execution of the marketing calendar, including retailer moments, launches, and always-on content, in partnership with Sales and the e-commerce/GTM team.
• Ensure creative and messaging alignment across e-commerce and digital retail channels (Amazon, Shopify, Walmart.com, TikTok Shop, and others), partnering with channel teams on execution.
• Coordinate with PR and organic social partners to keep messaging consistent across earned, owned, and paid channels.
• Manage campaign budgets and timelines; report progress and results to leadership.

Requirements

• 6–9 years of brand marketing experience, with a strong foundation built at a larger, established CPG company (Senior Brand Manager or equivalent level).
• Real experience with, or a genuine, demonstrated excitement for, the pace, resourcefulness, and ambiguity of a smaller or founder-led brand. We’re looking for range, not just a legacy-company background: candidates should be ready to speak to how they’d adapt to (or already have thrived in) a small-company environment.
• Personal care category experience strongly preferred (oral care, beauty, or wellness a plus).
• Comfortable navigating the operational realities of a small company, including supply chain, production, or retail execution, not solely brand strategy from a corporate marketing seat.
• Experience with brand architecture, portfolio strategy, or product line planning in a multi-brand or multi-category environment.
• Experience owning brand guidelines or visual identity across multiple touchpoints (packaging, retail, digital) in a CPG environment.
• Comfortable operating in a claims-sensitive category; experience partnering with R&D or Regulatory a plus.
• Track record managing creative agencies or freelance creative partners from brief to delivery.
• Strong hands-on project management skills: able to run multiple workstreams (creative, calendar, innovation) directly and move fast without a large team behind you.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred

• Direct experience at both a larger CPG company and a smaller or emerging brand: someone who has seen both worlds and knows how to bring the best of each.
• Experience with retail and e-commerce channel dynamics (mass, drug, club, and online).
• Familiarity with natural or wellness-adjacent product categories.

Benefits

• A competitive salary and benefits package, including health insurance, 401(k), and paid time off.