Responsibilities

• Define the Brand North Star
• Develop and refine brand positioning, voice, and visual identity guides for a portfolio of high-growth DTC clients.
• Move clients away from generic marketing speak into sharp, differentiated territories that cut through the noise.
• Conduct deep market research and competitor analysis to find the "White Space" where our clients can win.
• Ensure the "Brand Promise" made in the ad is kept on the landing page and the post-purchase experience. You own the consistency of the customer journey.
• Plan and execute major "Brand Moments"-product drops, influencer collaborations, and seasonal campaigns that spike revenue and organic search volume.
• Align the Performance Team (Media Buyers) with the Creative Team to ensure we aren't sacrificing brand equity for cheap clicks.
• Translate cultural trends into brand strategy. You know when a brand should jump on a meme and when they should stay in their lane.
• Oversee organic social strategy, ensuring that our paid media is supported by a thriving community presence.
• Mentor a team of Brand Strategists and Social Managers to think commercially, not just creatively.

Requirements

• 7+ years of experience in brand marketing, marketing leadership, or strategy at a high-growth agency or brand.
• You reject the idea that Brand and Performance are enemies. You know that the best branding drives the best performance.
• You can write a compelling manifesto, but you can also analyze a cohort retention report.
• You understand that "Brand Awareness" is useless if it doesn't eventually lead to a transaction.
• You are deeply plugged into culture. You know what's happening in Fashion, Beauty, and Lifestyle before the trade publications write about it.
• You have impeccable taste and high standards. You know the difference between "premium" and "pretentious."

Preferred

• A Storyteller with a Spreadsheet
• A Culture Hawk