Responsibilities

• Lead the development of integrated brand campaigns that drive awareness, fandom, and business objectives including ticket sales and partnership support
• Oversee seasonal planning, campaign calendars, and go-to-market strategies in partnership with ticketing, digital, and communications teams
• Manage brand strategy, including maintaining brand standards and ensuring consistency across campaigns, partnerships, content, merchandise, and fan experiences.
• Led end-to-end merchandise strategy and capsule collection development, overseeing concept creation, creative direction, and go-to-market execution to drive fan engagement, and revenue growth
• Own grassroots marketing programs including Pub Partners and College Ambassadors; provide marketing support and thought leadership for community, youth and Foundation program.
• Collaborate cross-functionally to translate club priorities into compelling storytelling and fan-first experiences, including the club App and Storyteller platform
• Guide brand research, insights, and measurement to inform strategy and optimize impact
• Lead, mentor, and develop marketing coordinator

Requirements

• 8–10+ years of brand marketing experience, with leadership experience in sports, entertainment, lifestyle, or consumer brands preferred
• Proven ability to develop and lead brand strategy, integrated campaigns, and storytelling across channels
• Experience managing and mentoring teams, fostering collaboration, accountability, and growth
• Strong organizational and project management skills, able to manage multiple priorities in a fast-paced environment
• Excellent communication and presentation skills, with the ability to articulate brand vision and strategy clearly
• People management experience and an interest in developing talent

Preferred

• Strong creative instincts with experience briefing, managing, and evaluating internal teams and external agencies
• Expertise in leading cross-functional initiatives and influencing stakeholders at all levels of an organization
• Data-informed and a growth mindset with the ability to translate insights into actionable brand strategies
• Deep understanding of fan behavior, culture, and community-building, ideally within professional sports
• Passion for soccer and alignment with FC Cincinnati’s values

Benefits

• Generous paid time off and holiday time
• Option for one work from home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program and free subscription to the Calm App
• Discount off merchandise in the FCC team store
• Community volunteer opportunities
• Professional development and Frequent team building opportunities
• Employee recognition programs and referral programs
• Opportunity for complimentary staff tickets to home FC Cincinnati matches