Own the brand strategy and governance, steering reputation and awareness across regional and hospital audiences while coordinating external marketing and KPI measurement.

• Brand ownership: define and execute the national and local brand strategy with KPI tracking across segments and regions.
• Cross-functional leadership: align marketing services, creative, events, and regional teams with BD and strategy for growth.
• Go-to-market and external marketing: oversee national/local campaigns, advertising, events, and partner relationships to drive market presence.