Responsibilities

• Brand Strategy & Cultural Positioning
• - Lead the development and execution of the U.S. brand marketing strategy, ensuring Culture Kings and its portfolio of brands show up with a clear, differentiated point of view across every consumer touchpoint.
• - Define and evolve brand voice, visual identity, cultural positioning, and marketing priorities across social, retail, digital, campaigns, product storytelling, experiences, and community.
• - Translate broader business priorities into clear brand marketing strategies, objectives, and annual roadmaps.
• - Identify cultural moments, consumer behaviors, product opportunities, and collaborations that can strengthen brand relevance and drive growth.
• - Ensure all marketing activity builds long-term brand equity while contributing to measurable commercial outcomes.
• Cultural Marketing, Partnerships & Relationships
• - Act as a key cultural connector for Culture Kings in the U.S., continuously identifying emerging talent, communities, trends, and opportunities across fashion, music, sport, art, and youth culture.
• - Develop and maintain authentic relationships with artists, athletes, creators, stylists, tastemakers, and cultural leaders.
• - Lead strategic collaborations, partnerships, and co-op marketing opportunities that drive cultural credibility, visibility, and demand.

Requirements

• 8–12+ years of marketing experience , including leadership experience within streetwear, fashion, lifestyle, sports, music, retail, or culturally relevant consumer brands.
• Cultural Fluency — Deep understanding of streetwear, fashion, music, sport, art, creators, and youth culture. Able to identify emerging cultural signals and translate them into authentic brand opportunities.
• Cultural Network & Taste — Established relationships across creators, stylists, artists, athletes, musicians, tastemakers, and cultural communities. Strong instinct for identifying the right people, partnerships, and moments for the brand.
• Strategic Leadership — Ability to develop a clear brand vision and translate it into actionable marketing strategies, annual roadmaps, campaigns, and measurable business objectives.
• Operational Excellence — Highly organized and process-oriented with the ability to build structure in fast-moving environments. Strong project management skills and a demonstrated ability to establish clear processes, timelines, ownership, and accountability.
• Cross-Functional Leadership — Proven ability to lead complex initiatives across marketing, creative, merchandising, product, ecommerce, retail, performance, and other business functions. Comfortable driving alignment across teams with competing priorities.
• Go-To-Market Expertise — Strong experience taking products, campaigns, collaborations, and brand initiatives from strategy and planning through execution and launch.
• Team Leadership — Experience managing, mentoring, and developing high-performing marketing and/or creative teams. Able to balance strategic leadership with hands-on involvement when needed.
• Commercial Mindset — Understands how brand building translates into customer acquisition, retail traffic, ecommerce growth, conversion, and revenue. Comfortable working against KPIs and business targets.
• Retail Experience — Experience working within retail-driven environments and understanding how brand, retail, ecommerce, and digital marketing work together to drive growth.