Brand Marketing Specialist (Remote)
Aeroflow Health
Asheville, NC (Remote)
In-houseMid level3+ years exp.
11 hrs ago
Director, Brand Marketing
Bridgewater, NJ (Hybrid)
$169K/yr – $211K/yrDirector/Executive10+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the brand strategy and cross-functional execution for two pharma brands, driving launches, field enablement, and payer-facing messaging with a tight MLR gate.
- Brand ownership: annual planning, positioning, channel strategy, and budget forecasting across two products.
- Launch & field readiness: pre-launch and launch materials, KOL engagement, congress planning, and sales- facing tools.
- Cross-functional alignment: partner with Sales, Medical Affairs, Regulatory, Market Access, and Commercial Ops to ensure compliant, effective promotion and access strategies.
Job Description
- Brand Strategy & Execution: Develop and execute annual brand plans for Sympazan and Evoxac Oral Solution, including positioning, messaging, and channel strategy.
- Lead pre-launch and launch execution for Evoxac Oral Solution, including HCP and patient education materials, KOL engagement, and congress strategy.
- Partner closely with the Sales, Training & Operations to ensure approved marketing content supports field force training and readiness.
- Support KOL identification, development, and congress planning.
- Own patient support and hub program strategy for Sympazan, including caregiver-focused messaging and access support resources.
- Develop referral-pathway messaging for Evoxac Oral Solution in coordination with rheumatology specialist audiences.
- Manage brand budgets and forecasts for both brands and report performance against plan.
- Ensure all promotional and non-promotional materials for both brands clear MLR/PRC review, including adherence to Sympazan's boxed warning requirements.
- Represent both brands in cross-functional planning forums, including Sales, Market Access, and Medical Affairs.
- Sales Force Partnership & Commercial Execution: Serve as a marketing partner to Sales leadership and field teams to ensure effective execution of brand strategies.
Cosette Pharmaceuticals Inc.
Cosette Pharmaceuticals, Inc. is a U.S.-based, fully integrated pharmaceutical company with a fast-growing portfolio of products in women’s health and dermatology. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids/solutions and suppositories. Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by 350+ dedicated team members across all functional areas. Cosette is backed by Avista Healthcare Partners, a healthcare focused private equity firm, and funds managed by Hamilton Lane, a private markets investment management firm (Nasdaq: HLNE).For complaints. adverse event and medical inquiries, Contact:Email: drugsafety@cosettepharma.comPhone: 1 800-922-1038For CDMO Inquiries, Contact:Email: cdmo@cosettepharma.com
