Responsibilities

• The Director, Brand Marketing, within Cinnabon, leads the development and execution of strategies and initiatives to achieve sales and profit goals in a manner that continually enhances the brand's market share.
• This position collaborates with brand leaders and cross-functionally to support portfolio priorities, menu initiatives and innovation roadmap, go-to-market planning, communications, and initiatives that optimize the franchisee and customer experience while driving profitability and guest traffic.
• The Director is responsible for the development and execution of integrated marketing plans, including ownership of paid, earned, and owned media strategies, media performance optimization, and promotion effectiveness.
• This position has accountability for the marketing strategic plan, media and promotion performance optimization, in-shoppe and in-market creative, and digital/off-premise acceleration by providing leadership, direction, and support needed to achieve the team's objectives.
• The role also supports initiatives focused on improving the digital guest experience across channels, including online ordering, third-party delivery, loyalty, and catering.