Responsibilities

• Build and lead the annual integrated marketing calendar, aligning product launches, seasonal programs, and brand campaigns.
• Develop 360° campaign strategies that drive awareness, engagement, and loyalty across retail, digital, and trade environments.
• Oversee creative briefing, messaging, and cross-functional alignment between Product, Sales, Operations, and Finance.
• Translate upstream brand and product strategies into compelling narratives that differentiate Nature Fresh in the market.
• Manage the measurement and reporting of campaign performance, ensuring optimization for future programs.
• Lead all corporate, brand, and external communications strategy.
• Serve as the brand voice guardian, ensuring consistent messaging and tone across all internal and external touchpoints.
• Partner with the Senior Communications Manager on media relations, executive visibility, thought leadership, and crisis communication planning.
• Reinforce corporate reputation through proactive storytelling that highlights innovation, sustainability, and partnership success.
• Collaborate with HR and Internal Communications to align messaging that strengthens engagement and reinforces company culture.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 10+ years of progressive experience in brand marketing, communications, or integrated campaign leadership within CPG, food, agriculture, or consumer brands
• Demonstrated success developing and executing multi-channel marketing and communications programs that drive growth
• Strong leadership experience managing teams, agencies, and cross-functional stakeholders
• Exceptional communication, storytelling, and organizational skills
• Proven ability to balance creativity with operational execution and accountability
• Experience in purpose-driven or challenger brands
• Knowledge of retail, shopper, and trade marketing environments
• Experience with digital analytics tools and marketing automation systems
• Familiarity with sustainability and ESG storytelling

Benefits

• A forward-thinking, sustainability-driven company
• Supportive, people-first workplace culture
• Opportunities for growth, learning, and development
• Competitive wages and benefits
• A chance to be part of something bigger than yourself