Director, Brand Marketing

Atlanta, GA (Unknown)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 days ago

Job Summary

Owns end-to-end brand strategy and campaigns for Carter's, leading cross-functional brand planning, seasonal storytelling, and performance-driven marketing to grow brand equity and family connection.

Owns integrated brand planning and seasonal campaigns
Partners across Creative, Merchandising, Retail, eCommerce, and Operations to deliver cohesive brand expression

Job Description

Responsibilities

50% Brand Strategy
Drive initiatives that grow brand equity, strengthen Carter's market leadership, and reinforce its position as the trusted brand for families.
Lead brand storytelling and the integrated brand campaign strategy to deepen emotional loyalty and fuel long-term growth.
Translate consumer insights into brand strategies that strengthen parent and family connections.
Collaborate with Design and Merchandising to co-create consumer-right ideas that reinforce brand positioning and bring seasonal strategies to life.
Build integrated brand marketing plans working cross functionally with Creative, Retail, Wholesale, Media, Social, PR, eCommerce, owned channels, and planning to ensure a cohesive global brand expression.
Foster innovation by challenging conventional thinking, identifying whitespace opportunities, and developing new approaches that unlock brand affinity and growth.
Manage and maximize agency relationships to ensure best-in-class Brand strategy, positioning and partnership execution.
Provide inspirational leadership-setting vision, developing talent, and building a high-performing team culture rooted in collaboration and accountability.
30% Seasonal Brand Campaigns & Execution

Requirements

10+ years of experience in brand management and marketing and a deep understanding of the digital and retail landscape.
Ability to create an integrated brand marketing plan, while leading initiatives and project teams.
Strong passion for and deep understanding of children's apparel, parenting needs, and the family consumer landscape.
Should bring a strong digital-first mindset, with expertise in omni-channel marketing (retail, e commerce, social, and CRM) and an understanding of consumer insights, brand positioning, and media planning.
Dedication to respect, inclusivity, and valuing different perspectives.
Strong written and verbal communication skills.
Experience leading and coaching teams and a people-first mentality.
Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.
An upbeat, positive, and collaborative working style.
Strong attention to detail.

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