Responsibilities

• Develop and execute comprehensive brand marketing strategies and end-to-end brand campaigns that increase brand awareness, drive customer acquisition, and strengthen brand loyalty
• Own the planning, execution, and performance measurement of major brand campaigns, including seasonal, evergreen, and tentpole initiatives
• Partner closely with the VP of Marketing (CMO) to ensure brand campaigns are aligned with overall marketing strategy, growth objectives, and go-to-market plans
• Lead cross-functional collaboration to bring integrated brand campaigns to life across digital, social, influencer, PR, paid media, and experiential channels, while aligning with Community and Retail initiatives
• Oversee brand marketing support for new product launches, ensuring clear, compelling storytelling that strengthens both new and existing product narratives
• Collaborate with Product Development, Creative, Merchandising, and Growth teams to ensure consistent messaging, visual identity, and brand expression across all campaign touchpoints
• Serve as the brand campaign lead in partnership with Community and Retail teams, ensuring cohesion and alignment without direct ownership of community management, retail spend, or retail team execution
• Analyze consumer insights, market trends, and competitive landscape to inform brand campaign strategy, positioning, and differentiation
• Drive innovation, testing, and experimentation within brand campaigns to stay ahead of cultural, platform, and industry trends
• Establish KPIs and measurement frameworks to evaluate brand campaign effectiveness, media performance, and ROI; synthesize insights and present recommendations to senior leadership