Responsibilities

• Brand Strategy & Leadership
• Own and evolve the strategic vision and positioning for the Alliance Animal Health corporate brand while providing leadership and governance across AAH’s broader brand portfolio.
• Translate the brand strategy into annual and multi-year roadmaps with clear priorities, initiatives, budgets, and success metrics.
• Serve as the internal voice of the brand, ensuring AAH has a cohesive, differentiated presence across channels, audiences, and experiences.
• Lead the development and ongoing evolution of brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners.
• Advise senior leaders and cross-functional partners on how to bring the AAH brand to life through communications, campaigns, events, and other high-visibility initiatives.
• Lead, coach, and develop members of the Brand team, establishing clear priorities and creating opportunities for growth.
• Oversee agency, freelance, and vendor relationships within the brand function, ensuring resources are aligned with AAH’s highest-priority opportunities.
• Recruitment Marketing & Employer Brand
• Partner closely with Talent Acquisition to develop and lead recruitment marketing strategies that drive candidate awareness, consideration, leads, and applications.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree is a plus.
• 8+ years of progressive experience in brand management, integrated marketing, employer branding, or a related discipline.
• Demonstrated experience owning brand strategy and translating it into integrated programs, campaigns, and experiences.
• Experience leading and developing team members and providing strategic direction across multiple areas of responsibility.
• Proven ability to influence senior leaders and align cross-functional stakeholders around a shared strategy.
• Brand strategy ownership and ability to translate into campaigns, events, and experiences.
• Experience identifying opportunities to strengthen AAH’s reputation and visibility among practice owners and other priority industry audiences.

Preferred

• Experience developing or launching a new brand, sub-brand, location concept, or go-to-market platform is strongly preferred.
• Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus.
• Experience with multi-stakeholder brands, including B2B, B2C, and talent or recruitment audiences, is preferred.
• Experience in healthcare, animal health, veterinary medicine, or another mission-driven service organization is a plus.
• MBA or advanced degree is a plus.
• Experience partnering closely with Talent Acquisition on employer brand or recruitment marketing strategies.
• Strong experience managing agencies, production partners, budgets, and complex cross-functional initiatives.
• Data-driven mindset with the ability to interpret performance metrics, communicate insights, and translate findings into action.